Planning and Managing Public Relations Campaigns
A Strategic Approach
(Sprache: Englisch)
A definitive guide to planning PR and event campaigns. Contains everything readers need to know to design, execute and evaluate campaigns of any size, with techniques laid out and explained clearly.
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Klappentext zu „Planning and Managing Public Relations Campaigns “
A definitive guide to planning PR and event campaigns. Contains everything readers need to know to design, execute and evaluate campaigns of any size, with techniques laid out and explained clearly.
Inhaltsverzeichnis zu „Planning and Managing Public Relations Campaigns “
Chapter - 01: Planning and managing - The context; Chapter - 02: Public relations in context; Chapter - 03: Starting the planning process; Chapter - 04: Research and analysis; Chapter - 05: Communication theory and setting aims and objectives; Chapter - 06: Knowing the public and messages; Chapter - 07: Strategy and tactics; Chapter - 08: Timescales and resources; Chapter - 09: Knowing what has been achieved - Evaluation and review
Autoren-Porträt von Anne Gregory
Anne Gregory
Bibliographische Angaben
- Autor: Anne Gregory
- 2020, 5. Auflage, 352 Seiten, Maße: 16,2 x 23,3 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 1789663202
- ISBN-13: 9781789663204
- Erscheinungsdatum: 03.12.2020
Sprache:
Englisch
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