Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups
(Sprache: Englisch)
This book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestinian public diplomacy and nation branding. The focus lies on their marketing orientation, segmentation/...
Jetzt vorbestellen
versandkostenfrei
Buch (Gebunden)
48.14 €
24 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
Produktdetails
Produktinformationen zu „Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups “
Klappentext zu „Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups “
This book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestinian public diplomacy and nation branding. The focus lies on their marketing orientation, segmentation/ targeting/ positioning (STP), and internal marketing practices. The theoretical framework will draw upon several political marketing frameworks and concepts including the product/sales/market-oriented framework, the STP process, and Petitt's internal stakeholder marketing approaches. The book examines four case studies: (1) the Palestine Solidarity Network Aotearoa (PSNA), (2) the Israel Institute of New Zealand (IINZ), (3) the Australia/Israel & Jewish Affairs Council (AIJAC), and (4) the Australia Palestine Advocacy Network (APAN). To ensure balance and comparison, four groups representing both the pro-Israel and pro-Palestinian camps in NZ and Australia were selected. Other criteria included their broad scope of activity, approachability and accessibility, as well as connections to state actors through advocacy, public diplomacy, and nation branding.Inhaltsverzeichnis zu „Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups “
1. Introduction.- 2. Palestine Solidarity Network Aotearoa.- 3. Israel Institute of New Zealand.- 4. Australia/Israel & Jewish Affairs Council.- 5. Australia Palestine Advocacy Network.- 6. Conclusion.
Autoren-Porträt von Andrew Lim
Andrew Lim is a researcher based in New Zealand who is particularly interested in how advocacy groups can contribute to public diplomacy. He is also interested in New Zealand politics, history, and social issues.Bibliographische Angaben
- Autor: Andrew Lim
- 2022, 1st ed. 2022, XV, 149 Seiten, Maße: 15,1 x 22,1 cm, Gebunden, Englisch
- Verlag: Springer, Berlin
- ISBN-10: 3031153316
- ISBN-13: 9783031153310
Sprache:
Englisch
Kommentar zu "Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups"
0 Gebrauchte Artikel zu „Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups".
Kommentar verfassen