Power and Influence

A master power broker and communications maestro explains how technology has transformed everything about building, keeping, and adding to success
As CEO of Hill&Knowlton Inc., and the Dilenschneider group, Robert Dilenschneider has advised presidents, CEOs, as well as the world's most powerful corporate and religious leaders. As the author of eight seminal books on business theory, he crystallized how the rules of power were changing in the marketplace and affected the careers of millions.
Now he focuses on the way technology is changing the rules of power and transforming the battlefield of global business. To keep up, we must truly know how the latest innovations work, which ones are the most important to focus on, and what we must do to stay on the cutting edge of business development. Dilenschneider illustrates these truths with case studies from the highest levels of power. He also paints vignettes of his personal encounters with the titans of our age.
Dilenschneider shares the lessons he learned from his own adaptation to the digital age as well as knowledge gleaned from 1,000 conquerors of change in all fields of business. He has distilled his experience in a number of leading books on careers in business. Now, in his most important work, he crystalizes how the rules of power have changed in the 21st century.
These rules from a master of the power game will change your career-and maybe your life. - Maria Bartiromo, host of The Wall Street Journal Report with Maria Bartiromo