Powers of Two
(Sprache: Englisch)
Recently writers like Malcolm Gladwell, Steven Johnson, and Clay Shirky have sought to explain creativity as the work of lucky, hardworking people or the result of certain qualities of a particular environment or group of people. Joshua Wolf Shenk shows how...
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Recently writers like Malcolm Gladwell, Steven Johnson, and Clay Shirky have sought to explain creativity as the work of lucky, hardworking people or the result of certain qualities of a particular environment or group of people. Joshua Wolf Shenk shows how such notions, as appealing as they are, miss the essence of creativity, which is generated by people working in pairs.
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A revelatory synthesis of cultural history and social psychology that shows how one-to-one collaboration drives creative success Weaving the lives of scores of creative duos-from John Lennon and Paul McCartney to Marie and Pierre Curie to Steve Jobs and Steve Wozniak-Joshua Wolf Shenk identifies the core qualities of that dizzying experience we call "chemistry." Revealing the six essential stages through which creative intimacy unfolds, Shenk draws on new scientific research and builds an argument for the social foundations of creativity-and the pair as its primary embodiment. Along the way, he reveals how pairs begin to talk, think, and even look like each other; how the most successful ones thrive on conflict; and why some pairs flame out while others endure. When it comes to shaping the culture, Shenk argues, two is the magic number, not just because of the dyads behind everything from South Park to the American Civil Rights movement to Starry Night , but because of the natureof creative thinking. Even when we're alone, we are in a sense "collaborating" with a voice inside our head. At once intuitive and surprising, Powers of Two will change the way we think about innovation. A href="
Bibliographische Angaben
- Autor: Joshua Wolf Shenk
- 336 Seiten, Kartoniert (TB), Englisch
- Verlag: Mariner Books
- ISBN-10: 0544264096
- ISBN-13: 9780544264090
- Erscheinungsdatum: 01.08.2014
Sprache:
Englisch
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