Producing for TV and New Media

Chapter 1 What Does a TV Producer Really Do?
Chapter 2 Television: Its Past, Present, and Future
Chapter 3 Script and Project Development: The Big Idea
Chapter 4 Breakdowns, Budgets, and Finance: Connecting the Dots
Chapter 5 Legalities and Rights: Welcome to Reality
Chapter 6 Pitching and Selling the Project
Chapter 7 Pre-Production: The Plan
Chapter 8 Production: The Shoot
Chapter 9 Post-Production: The Final Product
Chapter 10 It's a Wrap! Then, Next Steps

Cathrine Kellison's career as a writer/producer spans two decades, and includes an eclectic range of projects - from a CBS special to a PBS documentary, from corporate image pieces for IBM to behind-the-scenes celebrity interviews for MGM, from a kids' piece on recycling to educational films for teachers. To date, she has produced, written, and/or directed hundreds of hours of broadcast and non-broadcast programming for television and various avenues of new media. Starting as a writer of feature-length scripts in Hollywood, Ms. Kellison moved into producing for NBC and, later, United Artists in New York City as Director of Creative Services. She then went independent, starting her own small-but-meaningful production company, Roseville Video. Ms. Kellison began teaching producing for television and film at New York University's Tisch School of the Arts in 1994, and now teaches and advises students of media studies in NYU's Gallatin School of Individualized Study and SCPS. Ms. Kellison works as fluently as a writer, authoring or co-authoring a number of books and articles primarily in the Affective Education domain and in mathematics education reform. Ms. Kellison is a member of the Producers Guild of America, the Writers Guild of America, the Independent Documentary Association, and has won numerous industry awards, including two WGA awards for Outstanding Achievement. She lives and works in New York City.