Public Relations in Practice
(Sprache: Englisch)
The role of the public relations practitioner is becoming ever more demanding. Even those entering the profession are expected to already possess sophisticated skills. Public Relations in Practice helps develop these skills by looking at the key functional...
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The role of the public relations practitioner is becoming ever more demanding. Even those entering the profession are expected to already possess sophisticated skills. Public Relations in Practice helps develop these skills by looking at the key functional areas of public relations from the practitioner's point of view.
Inhaltsverzeichnis zu „Public Relations in Practice “
About the Authors Preface 1.Public Relations in Practice: The 21st-Century Landscape Anne Gregory 2. Marketing Communications Ardi Kolah 3. Internal Communication Pamela Mounter 4. Financial Public Relations Terrence Collis 5. Business-to-business Public Relations Phil Crossley 6. Lobbying Westminster and Whitehall Lionel Zetter 7. Local Government Relations Beryl Evans and Carl Welham 8. Community Relations Alan Smith 9. Public Relations in the Voluntary Sector Fiona Fountain 10. Sponsorship Richard Moore 11. Communicating Corporate Responsibility Martin Le Jeune 12. Services PR Tony Langham 13. Living in an NGO World Robert Blood Index
Autoren-Porträt
Anne Gregory
Bibliographische Angaben
- 2. Auflage, 228 Seiten, Maße: 15,6 x 23,4 cm, Kartoniert (TB), Englisch
- Herausgegeben: Anne Gregory
- Verlag: Kogan Page
- ISBN-10: 0749433817
- ISBN-13: 9780749433819
- Erscheinungsdatum: 03.11.2003
Sprache:
Englisch
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