Qualitative marketing research
Projective Techniques with Picture drawing
(Sprache: Englisch)
Qualitative research aims to understand why people do something. Projective techniques are derived from clinical psychology, and many remain rooted in this discipline. People don't tend to have a firm understanding of their behaviors, and may not be...
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Qualitative research aims to understand why people do something. Projective techniques are derived from clinical psychology, and many remain rooted in this discipline. People don't tend to have a firm understanding of their behaviors, and may not be consciously aware of the reasons behind them. Projective techniques are methods that can be used by skilled researchers to tap into participants' deep motivations and attitudes.
Autoren-Porträt von Milad Farzin, Majid Fattahi, Fatemeh Yahyayi Kharkeshi
Farzin, MiladDr. Milad Farzin is a Senior Lecturer in Marketing in the Business School at the Islamic Azad University. His principal research interests include consumer behavior in virtual worlds and communication in business networks. His work has been published in the Journal of Advances in Management Research and Review of Business Management.
Bibliographische Angaben
- Autoren: Milad Farzin , Majid Fattahi , Fatemeh Yahyayi Kharkeshi
- 100 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6202808969
- ISBN-13: 9786202808965
Sprache:
Englisch
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