Qualitative Research in Business & Management

Name: Qualitative Research in Business & Management
Brand: SAGE PUBN INC
SKU: 19214394
Price: 36.64 EUR
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(Sprache: Englisch)

Autor: Michael D. Myers

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Qualitative Research in Business & Management, Michael D. Myers

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Inhaltsverzeichnis
Autorenporträt
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Produktinformationen zu „Qualitative Research in Business & Management “

What are the key issues that concern Qualitative Research in Business and Management?

In this advanced textbook, the author brings a wealth of insight to the research process. Combining the abstract and theoretical considerations with those of a practical nature, like those involved with interviewing for data, or for the final stage of writing up, Myers establishes an expansive resource for those involved in qualitative research that will aid them from start to finish.

In this book the reader will be provided with the resources to:

- Understand the underlying philosophies of qualitative research in business and management.

- Be aware of a variety of qualitative research methods

- Gain insight into examples of the previous use of qualitative methods in Business and Management.

- Analyse and critically evaluate research in, including discussion of using qualitative data analysis software.

- Carry out their own research in business and management.

- Write up their research for publication.

This book will be an indispensable resource both to those just embarking on their research as well as existing researchers in business and management.

Inhaltsverzeichnis zu „Qualitative Research in Business & Management “

PART ONE: INTRODUCTIONHow To Use This BookOverview of Qualitative ResearchPART TWO: FUNDAMENTAL CONCEPTS OF RESEARCHResearch DesignPhilosophical PerspectivesEthicsPART THREE: QUALITATIVE RESEARCH METHODSAction ResearchCase Study ResearchEthnographic ResearchGrounded TheoryPART FOUR: DATA COLLECTION TECHNIQUESInterviewsParticipant Observation and FieldworkUsing DocumentsPART FIVE: ANALYZING QUALITATIVE DATAAnalyzing Qualitative Data An OverviewHermeneuticsSemioticsNarrative AnalysisPART SIX: WRITING UP AND PUBLISHINGWriting upGetting PublishedPART SEVEN: CONCLUSIONQualitative Research in Perspective

Autoren-Porträt von Michael D. Myers

Michael D. Myers is Professor of Information Systems and Head of the Department of Information Systems and Operations Management at the University of Auckland Business School, Auckland, New Zealand. He has won numerous awards including Best Paper award for the most outstanding paper published in MIS Quarterly in 1999. He served as President of the Association for Information Systems (AIS) in 2006-2007 and is a Fellow of AIS.

Bibliographische Angaben

Autor: Michael D. Myers
2008, 284 Seiten, Maße: 15,5 x 23,1 cm, Kartoniert (TB), Englisch
Verlag: SAGE PUBN INC
ISBN-10: 141292166X
ISBN-13: 9781412921664

Sprache:

Englisch

Rezension zu „Qualitative Research in Business & Management “

"This book provides deep insights into doing qualitative research. It is a must for the serious researcher."

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