Reimaging Ethiopia Through Destination Branding
(Sprache: Englisch)
After his political marketing thesis, he has been doing so many researches and this work is among those work that receives a number of views in many researchers and receives a large number of reference in the last four year. In this thesis, the concept of...
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After his political marketing thesis, he has been doing so many researches and this work is among those work that receives a number of views in many researchers and receives a large number of reference in the last four year. In this thesis, the concept of destination branding, communication tools, the conceptual difference between reimaging, rebranding, repositioning and positioning were reviewed with a depth review of the literature and previous findings.
Autoren-Porträt von Mulugeta Girma
Girma, MulugetaAuthor studied at Addis Ababa University, currently working in Dire Dawa University.
Bibliographische Angaben
- Autor: Mulugeta Girma
- 2019, 104 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6139980682
- ISBN-13: 9786139980680
Sprache:
Englisch
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