Relationship Marketing and Its Effect on Customer Loyalty
Relationship Marketing and Its Effect on Customer Loyalty in Commercial Banks in Ambo Town
(Sprache: Englisch)
Today the emergence of banks in the banking industry increase from time to time in Ethiopian banking industry, so banks needs to place an emphasis on relationship marketing practice to improve their relationship with their customers. The main target of...
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Today the emergence of banks in the banking industry increase from time to time in Ethiopian banking industry, so banks needs to place an emphasis on relationship marketing practice to improve their relationship with their customers. The main target of relationship marketing is to create long-term relationships with customers to have loyal customers which raise the benefits of organization. The relationship marketing dimensions are considered to be crucial for building long-term relationship with customers.
Bibliographische Angaben
- Autor: Hailu Megersa
- 2013, 84 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 3659494704
- ISBN-13: 9783659494703
Sprache:
Englisch
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