Relationship Marketing
(Sprache: Englisch)
Relationship Marketing provides a detailed and comprehensive look at relationships and how these impact on an organisation. Different types of relationships are considered in addition to the methods that may be employed to maximise the benefits of forming such relationships.
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Relationship Marketing provides a detailed and comprehensive look at relationships and how these impact on an organisation. Different types of relationships are considered in addition to the methods that may be employed to maximise the benefits of forming such relationships.
Inhaltsverzeichnis zu „Relationship Marketing “
PART ONE: IDENTIFICATION - ORIGINS AND EXTENT OF RELATIONSHIP MARKETING ; 1. Background and Theory ; PART TWO: INVESTIGATION AND INTERPRETATION - CUSTOMER RELATIONSHIPS ; 2. The Nature of Relationships ; 3. Customer Satisfaction and Retention ; 4. Involving the Customer ; 5. Customer Relationship Management (CRM) ; PART THREE: INVESTIGATION AND INTERPRETATION - OTHER RELATIONSHIPS ; 6. Electronic Relationships ; 7. External Relationships ; 8. Supplier Relationships ; 9. Internal Relationships ; PART FOUR: IMPLICATIONS - FOR ORGANISATIONS AND THE FUTURE ; 10. Management of Relationships ; 11. The Future of Relationship Marketing
Bibliographische Angaben
- Autor: Mark Godson
- 374 Seiten, 80 farbige Abbildungen, Maße: 18,9 x 24,5 cm, Kartoniert (TB), Englisch
- Verlag: Oxford University Press
- ISBN-10: 0199211566
- ISBN-13: 9780199211562
- Erscheinungsdatum: 26.02.2009
Sprache:
Englisch
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