REPUTATION RISK MANAGEMENT AND CORPORATE SUSTAINABILITY
Contemporary issues in business and management
(Sprache: Englisch)
The sustainability is a fundamental path that companies must follow to protect their reputation by a utilizing a holistic enterprise risk management approach. This book focuses how reputation risk management can be used to help manage the new emerging...
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The sustainability is a fundamental path that companies must follow to protect their reputation by a utilizing a holistic enterprise risk management approach. This book focuses how reputation risk management can be used to help manage the new emerging transformed reputational & sustainability risks currently facing corporations. Practical examples from the airline, airport and automotive business segments are presented in this book: Volkswagen AG, Lufthansa AG, Fraport AG and TAV Airport Holding. This book is addressed primarily to professionals, managers, academicians and researchers, but anyone with interest in contemporary issues in business and management.
Bibliographische Angaben
- Autor: AYSE KUCUK YILMAZ
- 2010, 624 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 3838336283
- ISBN-13: 9783838336282
Sprache:
Englisch
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