Retail Geography and Intelligent Network Planning
(Sprache: Englisch)
Retail Intelligence and Network Planning demonstrates theimportance of geographical thinking in a wide variety of businesssituations. Building on the success of Intelligent GIS whichset out the principles and applications of GIS and spatialmodelling for...
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Retail Intelligence and Network Planning demonstrates theimportance of geographical thinking in a wide variety of businesssituations. Building on the success of Intelligent GIS whichset out the principles and applications of GIS and spatialmodelling for strategic planning, this new title focusesspecifically on the broad retail sector.
Klappentext zu „Retail Geography and Intelligent Network Planning “
This innovative book exemplifies the importance of sophisticatedand intelligent spatial analysis techniques in dealing with therange of location, distribution and channel management issueswhich face today s retail and service businesses.Explores some of the trends taking place within the broadconsumer-retailing sector, drawing on research undertaken ingrocery, supermarket retailing, financial services, travel andleisure in Europe, North America and AustralasiaNumerous global case studies are used to show keys issues
Details how retailers can begin to develop information andanalytical frameworks to better understand what is happening in theretail environment
Describes how retailers can plan their cross channel networkstrategy for the future
Inhaltsverzeichnis zu „Retail Geography and Intelligent Network Planning “
INTRODUCTIONTRENDS IN RETAILINGIntroductionDemand-Side ChangesTrends in Distribution and Retail SupplyThe Regulatory EnvironmentConclusionRETAIL LOCATIONS AND DISTRIBUTION CHANNELS:PAST,PRESENT ANDFUTUREIntroductionThe High Street or Town CentreThe Superstore and HypermarketThe Discount StoreThe Shopping Centre or MallThe Retail Warehouse and Retail ParkNew Retail LocationsNew Retail Formats and Distribution ChannelsThe Old versus the NewConclusionSPATIAL RETAIL GROWTH STRATEGIESIntroductionOrganic GrowthMergers and AcquisitionsFranchisingJoint Ventures and Strategic AlliancesWarehouse LocationConclusionSPATIAL RETAIL GROWTH STRATEGIESIntroductionWhat is E-Commerce/Internet Retailing?Who Makes Money from the Internet?Understanding Consumer PreferencesExamples of Internet Retailing in Different SectorsGeography,the Internet and E-CommerceConclusionTERRITORY PLANNINGIntroductionTerritory ManagementBalanced WorkloadsEf .cient OrganizationConclusionMETHODS FOR SITE SELECTIONIntroductionAn Inductive Approach to Site SelectionA Deductive Approach to Site SelectionApplied Location ModellingThe Simplicity SpectrumSPATIAL INTERACTION MODELS FOR RETAIL SITE ASSESSMENTThe Model and its DevelopmentEstimating the Small Area Demands for Products and ServicesThe Supply SideCustomer Flows and Store RevenuesProviding a Decision-Support CapabilityThe Development of a Cross Channel Management Planfor the City ofVienna for a Major Automotive ManufacturerConclusionNETWORK REPRESENTATION PLANNINGIntroductionCase Study 1:Automotive Network OptimizationCase Study 2:Financial Services Network OptimizationPost-merger Network OptimizationRetail network optimizationConclusionDIRECT MARKETING AND DISTRIBUTION CHANNEL MANAGEMENTIntroductionGeodemographicsEnhancement of GeodemographicsLifestyle DatabasesOther Micro-Modelling StrategiesA Financial Services Channel Simulation ModelMEASURING THE BENEFITS OF SPATIAL MODELLINGIntroductionReturns on CapitalOperational Ef .ciencyImproved
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CompetitivenessStrategic ValueApplications to Market RegulationConclusionCONCLUSIONBIBLIOGRAPHY
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Bibliographische Angaben
- Autoren: Mark Birkin , Graham Clarke , Martin Clarke
- 2002, 296 Seiten, mit farbigen Abbildungen, Maße: 24,1 cm, Kartoniert (TB), Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0471498033
- ISBN-13: 9780471498032
Sprache:
Englisch
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