Rodrigues, J: Product Analytics
(Sprache: Englisch)
This guide shows how to combine data science with social science to gain unprecedented insight into customer behavior, so you can change it. Joanne Rodrigues-Craig bridges the gap between predictive data science and statistical techniques that reveal why...
Leider schon ausverkauft
versandkostenfrei
Buch (Kartoniert)
47.07 €
23 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
Produktdetails
Produktinformationen zu „Rodrigues, J: Product Analytics “
Klappentext zu „Rodrigues, J: Product Analytics “
This guide shows how to combine data science with social science to gain unprecedented insight into customer behavior, so you can change it. Joanne Rodrigues-Craig bridges the gap between predictive data science and statistical techniques that reveal why important things happen -- why customers buy more, or why they immediately leave your site -- so you can get more behaviors you want and less you don't. Drawing on extensive enterprise experience and deep knowledge of demographics and sociology, Rodrigues-Craig shows how to create better theories and metrics, so you can accelerate the process of gaining insight, altering behavior, and earning business value. You'll learn how to:- Develop complex, testable theories for understanding individual and social behavior in web products
- Think like a social scientist and contextualize individual behavior in today's social environments
- Build more effective metrics and KPIs for any web product or system
- Conduct more informative and actionable A/B tests
- Explore causal effects, reflecting a deeper understanding of the differences between correlation and causation
- Alter user behavior in a complex web product
- Understand how relevant human behaviors develop, and the prerequisites for changing them
- Choose the right statistical techniques for common tasks such as multistate and uplift modeling
- Use advanced statistical techniques to model multidimensional systems
- Do all of this in R (with sample code available in a separate code manual)
... mehr
- Build better theories and metrics, and drive more of the behaviors you want
- Model, understand, and alter customer behavior to increase revenue and retention
- Construct better frameworks for examining why your customers do what they do
- Develop core metrics for user analytics, and conduct more effective A/B tests
- Master key techniques that most books ignore, including statistical matching and uplift modeling
- Use R and this book's many R examples to implement these techniques yourself
- Build better theories and metrics, and drive more of the behaviors you want
- Model, understand, and alter customer behavior to increase revenue and retention
- Construct better frameworks for examining why your customers do what they do
- Develop core metrics for user analytics, and conduct more effective A/B tests
- Master key techniques that most books ignore, including statistical matching and uplift modeling
- Use R and this book's many R examples to implement these techniques yourself
... weniger
Bibliographische Angaben
- Autor: Joanne Rodrigues
- 360 Seiten, Maße: 18 x 23,1 cm, Kartoniert (TB), Englisch
- Verlag: Addison-Wesley
- ISBN-10: 0135258529
- ISBN-13: 9780135258521
- Erscheinungsdatum: 31.12.2020
Sprache:
Englisch
Kommentar zu "Rodrigues, J: Product Analytics"
0 Gebrauchte Artikel zu „Rodrigues, J: Product Analytics“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Rodrigues, J: Product Analytics".
Kommentar verfassen