Rogers, T: Conferences and Conventions
(Sprache: Englisch)
Conferences and Conventions: A Global Industry 3rd edition provides a comprehensive introduction to the key elements of the global conference, convention and meetings industry. It examines the industry's origins, structure, economic, social and...
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Conferences and Conventions: A Global Industry 3rd edition provides a comprehensive introduction to the key elements of the global conference, convention and meetings industry. It examines the industry's origins, structure, economic, social and environmental impacts, education, training and career opportunities, and the industry's'future development. It also explores its links with the wider tourism industry, and suggests that there should be a realignment of these links, putting a greater focus on designing, executing and measuring meeting and convention contents so that they have a purposeful impact on participants, thus creating greater value for stakeholders. It suggests that there should be greater emphasis on the role that meetings play in economic, professional and educational development, promoting the benefits they provide in knowledge exchange, scientific research, technology transfer, networking and motivation and showing clearly what such business events actually accomplish.
Bibliographische Angaben
- Autor: Tony Rogers
- 3rd Revised edition, XVI, 422 Seiten, 39 farbige Abbildungen, Maße: 19,2 x 24,7 cm, Kartoniert (TB), Englisch
- Verlag: Taylor & Francis Ltd.
- ISBN-10: 0415526698
- ISBN-13: 9780415526692
- Erscheinungsdatum: 14.01.2013
Sprache:
Englisch
Rezension zu „Rogers, T: Conferences and Conventions “
'The world of meetings is as besot by fresh social media implications as it is by sustainability issues, and a clear, respected guide is necessary. That guide is Tony Rogers - and he brings his integrity to every page. In all, this work is meaningful, timely and welcomed - and, "revised and expanded" in the truest sense of those words.' Rick Antonson, President and CEO of Tourism Vancouver, Canada In this new and updated edition Tony Rogers provides a wealth of insight into the workings of a truly global Conference and Conventions Industry. In particular the expansion of material on business tourism is a welcome addition and the chapter on 'impacts' brings to the fore, the need to evaluate and address how events of this kind contribute to social knowledge and to an area or region's economy. Overall this is a user-friendly and educational read; it gives anyone accessing it not only the perfect background into the industry, but also some thought-provoking ideas on how to function within it and how to develop business in the future.' Graham Berridge, University of West London, UK'
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