Rumelt, R: Good Strategy/Bad Strategy
(Sprache: Englisch)
From one of the world's leading strategy thinkers, this combines business theory with practical advice, making it useful as well as informative. Rumelt was the first person to uncover a statistical link between corporate strategy and profitability.
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From one of the world's leading strategy thinkers, this combines business theory with practical advice, making it useful as well as informative. Rumelt was the first person to uncover a statistical link between corporate strategy and profitability.Autoren-Porträt von Richard Rumelt
Richard Rumelt is a professor at UCLA's Anderson School of Business. He also taught for several years at INSEAD in France, and has been a consultant to a wide range of organisations, from the Samuel Goldwyn Company to Shell. Profile published the hardback in 2011 [9781846684807].
Bibliographische Angaben
- Autor: Richard Rumelt
- 2012, XII, 322 Seiten, Maße: 12,8 x 19,9 cm, Taschenbuch, Englisch
- Verlag: Profile Books
- ISBN-10: 1846684811
- ISBN-13: 9781846684814
Sprache:
Englisch
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"'This is the first book on strategy I have read that I have found difficult to put down.' (John Kay, London Business School)"
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