Sage Brief Guide to Marketing Ethics

Name: Sage Brief Guide to Marketing Ethics
Brand: SAGE PUBN INC
SKU: 27836609
Price: 28.12 EUR
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(Sprache: Englisch)

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With key terms and concepts related to marketing ethics presented in a short, easy-to-use format, this guide is an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of...

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Produktinformationen zu „Sage Brief Guide to Marketing Ethics “

The text is divided into four sections which contain important keywords that relate to those sections: Business Ethics, Ethics and the Marketing Mix, Ethics and the Promotional Mix, and Special Topics in Marketing Ethics. Each keyword entry is written by a scholar drawn from the fields of business and marketing ethics, and is a comprehensive essay on such crucial topics as ethical issues in pricing, green marketing, and deceptive advertising. Each essay includes a list of references and suggested readings for each article so that readers can find more information on those issues they are most interested in.

Inhaltsverzeichnis zu „Sage Brief Guide to Marketing Ethics “

PrefacePart I: Business EthicsBusiness EthicsTheories of EthicsStakeholder TheoryEthical Decision MakingCompetitionStrategy and EthicsCorporate Social Responsibility and Corporate Social PerformanceStrategic Corporate Social ResponsibilityPart II: Ethics and the Marketing MixEthics of MarketingConsumer RightsProduct LiabilityEthical Issues in PricingPrice-FixingPredatory Pricing and TradingTransfer PricingPart III: Ethics and the Promotional MixAdvertising EthicsDeceptive AdvertisingPublic RelationsPublic Relations EthicsReputation ManagementPart IV: Special Topics in Marketing EthicsIntellectual PropertyElectronic CommerceMarketing to ChildrenMinoritiesCross-Cultural Consumer MarketingMultinational MarketingGreen MarketingGreenwashingCause-Related MarketingAppendix: AMA Code of Ethics

Bibliographische Angaben

2011, 218 Seiten, Maße: 15,5 x 22,9 cm, Kartoniert (TB), Englisch
Herausgegeben: Sage Publications
Verlag: SAGE PUBN INC
ISBN-10: 1412995140
ISBN-13: 9781412995146

Sprache:

Englisch

Rezension zu „Sage Brief Guide to Marketing Ethics “

"A brief overview of marketing ethics could be incorporated into courses dealing primarily with another topic to add ethics into the curriculum or it could be used in a stand-alone marketing ethics class."

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