Sales Promotion
How to Create, Implement and Integrate Campaigns That Really Work
(Sprache: Englisch)
"Sales Promotion" explains all the stages of creating and implementing innovative and successful sales promotions. It details the tried and tested methods that can give a business the competitive edge over other companies, including off-the-shelf offers,...
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"Sales Promotion" explains all the stages of creating and implementing innovative and successful sales promotions. It details the tried and tested methods that can give a business the competitive edge over other companies, including off-the-shelf offers, joint promotions, price promotions, premium promotions, and prize promotions. The new edition takes account of changes in market forces and the effect of new media such as web based advertising. It also includes a wealth of new case studies, including MasterCard, Superdrug, and Mazda.
Autoren-Porträt von Julian Cummins, Roddy Mullin
roddy mullin, fcib, has been a consultant for marketing and sales for the past two decades, and is a vice president of the central london brand of the cim as well as a member of the worshipful company of marketors' task force for marketing in the uk. he has written or co-authored several other books for kogan page including the handbook of field marketing. the late julian cummins was managing director of avista, a public relations and promotions company in leeds and was an honorary visiting fellow at the university of bradford management centre.
Bibliographische Angaben
- Autoren: Julian Cummins , Roddy Mullin
- 2008, 4th Revised edition (REV), XX, 300 Seiten, mit Schwarz-Weiß-Abbildungen, Maße: 15,6 x 23,4 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 0749450215
- ISBN-13: 9780749450212
Sprache:
Englisch
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