Schiffman, L: Consumer Behavior, Global Edition
(Sprache: Englisch)
For undergraduate and graduate consumer behavior courses.
The text that set the standard for consumer behavior study.
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and...
The text that set the standard for consumer behavior study.
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and...
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For undergraduate and graduate consumer behavior courses.The text that set the standard for consumer behavior study.
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
Bibliographische Angaben
- Autoren: Leon Schiffman , Leslie Kanuk
- 11th Edition, 492 Seiten, Maße: 22 x 27,7 cm, Kartoniert (TB), Englisch
- Verlag: Pearson
- ISBN-10: 0273787136
- ISBN-13: 9780273787136
- Erscheinungsdatum: 15.05.2014
Sprache:
Englisch
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