Search Engine Optimization II for Dummies

From the contents:
Introduction.
Part I: Search Engine Basics.
Chapter 1: Surveying the Search Engine Landscape.
Chapter 2: Your One-Hour Search-Engine-Friendly Web Site Makeover.
Chapter 3: Making Your Site Useful and Telling People about It.
Chapter 4: Picking Powerful Keywords.
Part II: Building Search-Engine-Friendly Sites.
Chapter 5: Creating Pages That Search Engines Love.
Chapter 6: Avoiding Things That Search Engines Hate.
Chapter 7: Dirty Deeds -- Facing the Consequences.
Chapter 8: Bulking Up Your Site -- Complete with Content.
Part III: Adding Your Site to the Indexes and Directories.
Chapter 9: Getting Your Pages into the Search Engines.

Chapter 10: Submitting to the Directories.
Chapter 11: Buried Treasure -- More Great Places to Submit Your Site.
Part IV: After You've Submitted.
Chapter 12: Using Link Popularity to Boost Your Position.
Chapter 13: Finding Sites to Link to Yours.
Chapter 14: Using the Shopping Directories and Retailers.
Chapter 15: Pay Per Click -- Overture, Google AdWords, and More.
Part V: The Part of Tens.
Chapter 16: Ten-Plus Ways to Keep Up-to-Date and Track Down the Details.
Chapter 17: Ten Myths and Mistakes.
Chapter 18: Ten-Plus Useful Tools for Search Engine Optimization.
Part VI: Appendix.
Appendix: Staying Out of Copyright Jail.
Index.

Peter Kent is the author of numerous other books about the Internet, including Pay Per Click Search Engine Marketing For Dummies, the best-selling Complete Idiot's Guide to the Internet, and the most widely reviewed and praised title in computer-book history, Poor Richard's Web Site: Geek Free, Commonsense Advice on Building a Low-Cost Web Site. His work has been praised by USA Today, BYTE, CNN.com, Windows Magazine, Philadelphia Inquirer, and many others.

Peter has been online since 1984, doing business in cyberspace since 1991, and writing about the Internet since 1993. Peter's experience spans virtually all areas of doing business online, from editing and publishing an e-mail newsletter to creating e-commerce Web sites, from online marketing and PR campaigns to running a Web-design and -hosting department for a large ISP.

Peter was the founder of an e-Business Service Provider funded by one of the world's largest VC firms, Softbank/Mobius. He was VP of Web Solutions for a national ISP and VP of Marketing for a Web applications firm. He also founded a computer-book publishing company launched through a concerted online marketing campaign.

Peter now consults with businesses about their Internet strategies, helping them to avoid the pitfalls and to leap the hurdles they'll encounter online. He also gives seminars and presentations on subjects related to online marketing in general and search engine marketing in particular. He can be contacted at Consult@PeterKentConsulting.com, and more information about his background and experience is available at www.PeterKentConsulting.com.

"...cuts through the nonsense, providing a clear, simple and concise explanation of how websites reach top positions in search engines ..." - PC Advisor, September 2006