Search Engine Optimization

This is the ultimate guide to do-it-yourself search engine optimization. It clearly explains important SEO concepts, trends, and best practices before laying out a day-by-day plan for developing, managing, and measuring a successful SEO plan. The hour-a-day approach makes what can be an overwhelming task feel approachable - perfect for overworked marketers, PR pros, small-business owners, and professionals throughout an organization tasked with driving targeted traffic to a web site.The book features: The "eternal truths" of SEO Important search engine concepts Strategies for setting SEO goals and getting buy-in throughout a company A thorough, day-by-day plan for developing and implementing an SEO strategy that can include both free and paid efforts Tracking spreadsheets, keyword list templates, tag/directory listing reference sheets, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system, plus many other useful documents for implementing an SEO plan and measuring its effectiveness Fascinating real-world "From the Trenches" case studies, with names changed to protect the (not so) innocent Engaging "Right Brain vs. Left Brain" sidebars where the authors discuss key issues from their unique perspective Hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies Perspective on today's hot SEO trends Habits for effectively monitoring trends, your competition, and your SEO results. A companion web site with related downloads, forums, and additional resources.Based on extensive reader feedback, enhancements to the Second Edition include: Expanded strategy for small businesses Expanded blog optimization New tips and strategies for maximizing social media optimization Expanded information on video and image search Expanded local search information The latest information on the major search engines and newly available keyword research tools New case studies featuring