Selling Today
Creating Customer Value
(Sprache: Englisch)
A hands-on approach to the sales skills necessary for creating and delivering superior value to customers. In today's consumer-focused business world, professional sales skills are an important asset for anyone to have. To help readers enhance these skills,...
Leider schon ausverkauft
versandkostenfrei
Buch
94.10 €
47 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
- Ratenzahlung möglich
Produktdetails
Produktinformationen zu „Selling Today “
A hands-on approach to the sales skills necessary for creating and delivering superior value to customers. In today's consumer-focused business world, professional sales skills are an important asset for anyone to have. To help readers enhance these skills, Selling Today: Partnering to Create Valueprovides current academic topics along with extensive opportunities for application.
The new edition provides an up-to-date and cutting-edge treatment of the field, and incorporates more "learn by doing" materials to equip readers with hands-on experience.
The new edition provides an up-to-date and cutting-edge treatment of the field, and incorporates more "learn by doing" materials to equip readers with hands-on experience.
Inhaltsverzeichnis zu „Selling Today “
Chapter 1. Relationship Selling Opportunities in the Information Economy Chapter 2. Evolution of Selling Models that Complement the Marketing Concept Chapter 3. Developing a Relationship Strategy Chapter 4. Communication Styles: A Key to Adaptive Selling Today Chapter 5. Ethics: The Foundation for Relationships in Selling Chapter 6. Developing a Product Strategy Chapter 7. Product-Selling Strategies that Add Value Chapter 8. The Buying Process and Buyer Behavior Chapter 9. Developing and Qualifying a Prospect Base Chapter 10. Approaching the Customer with Adaptive Selling Chapter 11. Determining Customer Needs with a Consultative Questioning Strategy Chapter 12. Creating Value with the Consultative Presentation Chapter 13. Negotiating Buyer Concerns Chapter 14. Adapting the Close and Confirming the Partnership Chapter 15. Servicing the Sale and Building the Partnership Chapter 16. Management of Self and Others Chapter 17. Management of the Sales Force
Bibliographische Angaben
- Autoren: Michael Ahearne , Barry L. Reece , Gerald L. Manning
- 2011, 12th, rev. ed., 544 Seiten, Maße: 21,7 x 27,6 cm, Kartoniert (TB), Englisch
- Verlag: PEARSON EDUCATION
- ISBN-10: 013257019X
- ISBN-13: 9780132570190
Sprache:
Englisch
Kommentar zu "Selling Today"
0 Gebrauchte Artikel zu „Selling Today“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Selling Today".
Kommentar verfassen