Service Management
Strategy and Leadership in Service Business
(Sprache: Englisch)
Die Produktion 'immaterieller Produkte' stellt das Management vor eine große Herausforderung. Diese aktualisierte und überarbeitete 3. Auflage diskutiert die besondere Thematik des Dienstleistungsmanagements detailliert und umfassend. Dabei wird von einer...
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Produktinformationen zu „Service Management “
Die Produktion 'immaterieller Produkte' stellt das Management vor eine große Herausforderung. Diese aktualisierte und überarbeitete 3. Auflage diskutiert die besondere Thematik des Dienstleistungsmanagements detailliert und umfassend. Dabei wird von einer alternativen Sichtweise ausgegangen, die eine Interessenverlagerung von der Produktion und dem Produkt hin zum Wertschöpfungsprozess durch den Kunden beinhaltet. Ausschlaggebend für erfolgreiches Service Management sind ein rationalisiertes Managementsystem und eine gute Unternehmensführung. Diese 3. Auflage untersucht inbesondere noch die Bedeutung der Technologie für den Dienstleistsbereich sowie die allgemeine Bedeutung von Dienstleistungen in der Gesellschaft. Ein verständlich geschriebener Leitfaden: Er vermittelt praxisnahes Wissen, das leicht umgesetzt werden kann.
Klappentext zu „Service Management “
In the world of industry and management producing 'intangible products' poses unique challenges. This book provides a comprehensive framework on these unique management issues and looks into the special characteristics of services and conditions necessary for success in the management of service organizationsThis classic book, as relevant as ever and updated, provides a set of ideas which has proved its power and validity beyond the fads of the moment, over an extended period of time. A book that is at the same time very holistic and conceptual, and yet both easy to grasp and to translate into practical action.
It also evokes an alternative perspective on services, namely that of refocusing attention from the production and the product to the value creation process of customers. With these perspectivess every company todays needs to see itself as a service company.
The book stresses the need for a streamlined service management system and analyses and illustrates growth strategies and the nature of innovation -but above all it emphasizes the special role played by good leadership. In particular, this edition looks at the role of technology in services as well as - more generally -the role of services in society.
Of great value to managers and academics involved in the service industry this practical book, which has been translated into eight languages, will stimulate people to analyse and act on their situations.
Inhaltsverzeichnis zu „Service Management “
The Myth and Reality of a Service Society. The New Economic Equation. Service Management Systems. Dynamic Diagnosis: Virtuous Circles and Vicious Circles. The Service Concept. Why Strategic Human Resource Development? Getting People to Grow. The Client as Customer-the Client as Coproducer. Technology, Tools and Setting. Image. The Art and Science of Pricing. Creating, Reproducing and Refining Business Ideas. Diversification and Internationalization. Quality. Culture and Dominating Ideas as Management Tools. Change and Leadership. References. Index.
Autoren-Porträt von Richard Normann
RICHARD NORMANN is Group Chairman of SMG and works as a management consultant on corporate and strategic business development. He has been involved in major consulting assignments in the US, Japan, Australia, and the Arab world, as well as Europe, and is well known for his innovative ideas and for challenging conventional wisdom. He received his MBA and PhD from the University of Lund and has been a guest professor at the Copenhagen Business School and a visiting researcher at Harvard Business School. Of Scandinavian origin, he has lived in Paris since 1977.
Bibliographische Angaben
- Autor: Richard Normann
- 2000, 3. Aufl., XX, 234 Seiten, mit Abbildungen, Maße: 15,2 x 22,9 cm, Kartoniert (TB), Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0471494399
- ISBN-13: 9780471494393
- Erscheinungsdatum: 02.01.2001
Sprache:
Englisch
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