Simple and Usable Web, Mobile, and Interaction Design

Part 1 Why are we here? A story about simplicity The power of simplicity Increasing complexity is unsustainable Not that kind of simple Character Fake simplicity Know yourself Part 2 Setting a vision Two ways to describe what's core Get out of your office What to look for Three types of user Why you should ignore expert customers Design for the mainstream What mainstreamers want Emotional needs Simplicity is about control Choosing the right "what" Describing the user experience Putting it all together World, character, Extreme usability The quick and dirty way Insight Getting the right vision Share it Part 3 Four strategies for simplicity Simplify this The remote control The four strategies Part 4 Remove Remove How not to do it Focus on what's core Kill lame features What if the user...? But our customers want it Solutions, not processes When features don't matter Will it hurt? Prioritizing features Load Decisions Distractions Smart defaults Options and preferences When one option is too many Errors Visual clutter Removing words Simplifying sentences Removing too much You can do it Focus Part 5 Organize Organize Chunking Organizing for behavior Hard edges Alphabets and formats Search Time and space Grids Size and location Layers Color coding Desire paths Part 6 Hide Hide Infrequent but necessary Customizing Automatic customization Progressive disclosure Staged disclosure X doesn't mark the spot Cues and clues Making things easy to find After you hide Part 7 Displace Displace Displacing between devices Mobile vs. desktop Displacing to the user What users do best Creating open experiences Kitchen knives and pianos Unstructured data Trust Part 8 Before we go Conservation of complexity Details Simplicity happens in the user's head Photo Credits 186 Index 189