Social Networks and Customer Acquisition in Nigeria
Impact of Social Networks on Customer Acquisition in Commercial Bank: A Study of Commercial Banks in Nigeria
(Sprache: Englisch)
The social network effect on the customer acquisition in the Nigerian banking industry with a particular reference to commercial banks in Imo State. The challenge that inspired this research is the observed non-adoption of online customer creation by the...
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The social network effect on the customer acquisition in the Nigerian banking industry with a particular reference to commercial banks in Imo State. The challenge that inspired this research is the observed non-adoption of online customer creation by the banks in this era of digital transaction in Nigeria in the banking sector. A conceptual framework was adapted from the NetElixir Model of Online Customer Acquisition. The results were validated using the Z-test formula. It shows that social network site has a very significant relationship with customer touch-point, customer Insight and customer engagement. The findings solved the problem that inspired the study.
Autoren-Porträt von Kingsley Ikechukwu Onyegbule
Onyegbule, Kingsley IkechukwuDr I.K. Onyegbule is an erudite researcher, academia and a management staff of the FINCA Microfinance Bank, Nigeria. He completed his Doctorate Degree in Marketing in 2018 specializing in E-marketing. He is FINCA Global Star Award winner in 2018. He is an associate member of the National Institute of Marketing Nigeria. A publisher per excellence.
Bibliographische Angaben
- Autor: Kingsley Ikechukwu Onyegbule
- 452 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6202685190
- ISBN-13: 9786202685191
Sprache:
Englisch
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