Starting an Online Business All-in-One Desk Reference For Dummies

- Introduction.

Book I: Online Business Basics.
- Chapter 1: Starting from Scratch.
- Chapter 2: Turning Internet Dreams into Reality.
- Chapter 3: Get with the Plan: Creating Your Business Plan.
- Chapter 4: Financing Your Online Start-Up.
- Chapter 5: Creating Online Policies.
- Chapter 6: Setting Up Shop: Everything You Need for Online Efficiency.

Book II: Legal and Accounting.
- Chapter 1: Minding the Law.
- Chapter 2: To Inc. or Not to Inc.
- Chapter 3: The Trademark-and-Copyright Two-Step.
- Chapter 4: Accounting for Taxes (And Then Some).

Book III: Web Site Design.
- Chapter 1: What's in a (Domain) Name?
- Chapter 2: Designing Customer-Friendly Sites.
- Chapter 3: Building a Site Made for You.
- Chapter 4: Finding the Host with the Most.
- Chapter 5: Sizzling Content that Optimizes Searches.
- Chapter 6: Lights, Camera, Action! Taking Your Site Live.

Book IV: Online and Operating.
- Chapter 1: Determining Your Revenue Model.
- Chapter 2: Making Money with Affiliate Programs.
- Chapter 3: Selling Information for Profit.
- Chapter 4: Paying Up with the Right Payment Options.
- Chapter 5: Putting the (Shopping) Cart before the Horse.
- Chapter 6: Taking Inventory.
- Chapter 7: Fulfilling Expectations and Orders.

Book V: Internet Security.
- Chapter 1: Understanding Security and Your Risks.
- Chapter 2: Developing a Security Plan.
- Chapter 3: Attacked! What to Expect from the Net-Thief.
- Chapter 4: Securing Your Site and Your Business.
- Chapter 5: Flying without Wires: Security Concerns in the Wireless World.

Book VI: Boosting Sales.
- Chapter 1: Driving Traffic, Driving Sales.
- Chapter 2: Special-Edition Public Relations for the Web.
- Chapter 3: Web Marketing at Work.
- Chapter 4: Converting Browsers to Buyers.
- Chapter 5: Analyzing and Monitoring Your Customers.
- Chapter 6: Mastering Search Engines, Optimization, and Rankings.

Book VII: Retail to E-Tail.
- Chapter 1: Deciding to Move Your Store

Shannon Belew is the co-owner of several online businesses: bizoffice.com, allbizopps.com, allsmallbiz.com, workathome1.com, top10workathome.com, todayshomeoffice.com, and avespamedia.com. Bizoffice.com is a nationally recognized, award-winning global provider of resources for small and home businesses. Shannon writes the Huntsville Times' column "Today's Home Office;" has authored magazine and newspaper articles; and founded the public relations firm aVespa Media, Inc. Her clients have appeared in such venues as Inc. magazine. She has also consulted for an Internet provider, advising companies on developing and reengineering their online presence.

Joel Elad was a fan of the Internet before most people ever heard of the World Wide Web. He sells online as an eBay PowerSeller with an impeccable customer satisfaction rating; he's a ProMerchant on Amazon; and he runs his own e-commerce business, NewComix.Com, which has focused on selling new comic books, Japanese manga, DVDs, and action figures over the Web since 1998. He is the lead instructor for the Learning Annex in New York and California for classes regarding eBay and advanced Internet sales, and he's an educational specialist trained by eBay. He is also a contributor to Entrepreneur magazine and SmartBiz.com.

While at UCLA earning a bachelor's degree in computer science and engineering, Joel co-founded his first Internet company, Resonance Internet Marketing. After graduation, he joined companies like IBM Global Services, where he performed software design, development, testing, and maintenance for e-commerce applications for global firms as well as internal IBM divisions.

After earning his MBA from the University of California-Irvine with an emphasis on entrepreneurship and information technology, Joel co-authored two best-selling books focusing on selling online. He's now a consultant to e-commerce companies, a trainer to thousands of eager students in seminars and workshops, and a guide for helping