Starting an Online Business For Dummies
(Sprache: Englisch)
Delivers the real-world know-how entrepreneurs need to build an online business from scratch or add an online storefront to an existing business. Now updated to cover the latest onlinemarketing trends and opportunities, including site feeds, VoIP, blogging,...
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Klappentext zu „Starting an Online Business For Dummies “
Delivers the real-world know-how entrepreneurs need to build an online business from scratch or add an online storefront to an existing business. Now updated to cover the latest onlinemarketing trends and opportunities, including site feeds, VoIP, blogging, social networking, new options at eBay and Amazon, Google Answers, and affiliate marketing. Topics covered include formulating an online business plan, designing and building a site, adding content and interactivity, promoting and advertising an online business, implementing security, dealing with legal issues and taxes, and using online business accounting tools. A companion Web site includes a fully updated directory of online business resources
Inhaltsverzeichnis zu „Starting an Online Business For Dummies “
IntroductionPART I: STRATEGIES AND TOOLS FOR YOUR ONLINE BUSINESS
Chapter 1: What's New: The Latest Tools for Your Online Business
Chapter 2: Opening Your Own Online Business in Ten Easy Steps
Chapter 3: Choosing and Equipping Your New E-Business
Chapter 4: Selecting Your E-Commerce Host and Design Tools
PART II: ESTABLISHING AND PROMOTING YOUR ONLINE BUSINESS
Chapter 5: Organizing Your Business Site and Attracting Customers
Chapter 6: Optimizing the Shopping Experience
Chapter 7: Accepting Payments
Chapter 8: Providing Customer Service with a Virtual Smile
Chapter 9: Advertising and Publicity
PART III: BUILDING A BUSINESS WITH ONLINE AUCTIONS
Chapter 10: Sourcing for Your Business
Chapter 11: Running a Business on eBay
Chapter 12: Amazon.com and CafePress
PART IV: PROMOTING YOUR BUSINESS WITH GOOGLE, YAHOO!, AND MICROSOFT
Chapter 13: Search Engine Optimization
Chapter 14: Taking Advantage of Google's Tools
Chapter 15: Hosting with Yahoo! and Microsoft
PART V: THE NECESSARY EVILS: LAW AND ACCOUNTING
Chapter 16: Keeping It All Legal
Chapter 17: Online Business Accounting Tools
PART VI: THE PART OF TENS
Chapter 18: Ten Must-Have Features for Your Web Site
Chapter 19: Ten Hot New Ways to make Money Online
Index
Autoren-Porträt von Greg Holden
Greg Holden is the founder of Stylus Media, which creates Web pages for small businesses. An eBay PowerUser, he has authored more than 35 books and numerous magazine articles.
Bibliographische Angaben
- Autor: Greg Holden
- 2007, 5 th ed., 432 Seiten, Kartoniert (TB), Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0470107391
- ISBN-13: 9780470107393
Sprache:
Englisch
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