Statistical Noise or Valuable Information
The Role of Extreme Cases in Marketing Research. Thesis, Universität Innsbruck, 2008
(Sprache: Englisch)
Clemens Pirker addresses the frequent doubt among researchers on how to deal with extreme and outlying observations in data analysis. He draws on various scientific domains to explore possible handling alternatives and the relevance of the phenomenon. The...
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Klappentext zu „Statistical Noise or Valuable Information “
Clemens Pirker addresses the frequent doubt among researchers on how to deal with extreme and outlying observations in data analysis. He draws on various scientific domains to explore possible handling alternatives and the relevance of the phenomenon. The dissertation concludes that authors may leverage their insights from given data by reporting those cases and their influence on the results.
Inhaltsverzeichnis zu „Statistical Noise or Valuable Information “
Extreme and exceptional phenomena; Extreme and outlying cases from a data driven perspective; Practices in marketing research related to extreme cases; Impact of censoring on the results of a study
Autoren-Porträt von Clemens Pirker
:Dr. Clemens Pirker wrote this dissertation under Prof. Hans Mühlbacher's supervision at the Department of Strategic Management, Marketing and Tourism at the University of Innsbruck.Bibliographische Angaben
- Autor: Clemens Pirker
- 2009, XV, 197 Seiten, Maße: 14,8 x 21 cm, Kartoniert (TB), Englisch
- Verlag: Gabler
- ISBN-10: 3834917621
- ISBN-13: 9783834917621
- Erscheinungsdatum: 30.09.2009
Sprache:
Englisch
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