Strategic Bootstrapping
(Sprache: Englisch)
Strategic Bootstrapping is about helping entrepreneurs sift through the "noise" regarding bootstrapping a start-up. The cold-hard facts on bootstrapping are presented. Practically speaking, most entrepreneurs should avoid bootstrapping, realistically, most...
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Strategic Bootstrapping is about helping entrepreneurs sift through the "noise" regarding bootstrapping a start-up. The cold-hard facts on bootstrapping are presented. Practically speaking, most entrepreneurs should avoid bootstrapping, realistically, most entrepreneurs will need to engage in some form of bootstrapping. The argument then shifts to how should one bootstrap? In this era of lean start-ups, effectuation, and bricolage, bootstrapping is oft romanticized but seldom analyzed. This book is different from other bootstrapping books in two key ways. First, it draws on evidence from scienti c study to offer best practices. Second, it utilizes this evidence to help en-
trepreneurs thrive-not just survive.
Autoren-Porträt von Rutherford
Richmond, VA; Associate Professor of Management; Virginia Commonwealth University
Bibliographische Angaben
- Autor: Rutherford
- 2015, 100 Seiten, Maße: 15,2 x 22,9 cm, Kartoniert (TB), Englisch
- Verlag: McGraw-Hill Professional
- ISBN-10: 1606496980
- ISBN-13: 9781606496985
- Erscheinungsdatum: 20.01.2015
Sprache:
Englisch
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