Strategic Management: Creating Competitive Advantages
(Sprache: Englisch)
Strategic Management: Creating Competitive Advantage, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet...
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Strategic Management: Creating Competitive Advantage, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. This text s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.
Inhaltsverzeichnis zu „Strategic Management: Creating Competitive Advantages “
Part One: Strategic Analysis Chapter 1 Strategic Management: Creating Competitive Advantages Chapter 2 Analyzing the External Environment of the Firm Chapter 3 Assessing the Internal Environment of the Firm Chapter 4 Recognizing a Firm s Intellectual Assets: Moving beyond a Firm s Tangible Resources Part Two: Strategic Formulation Chapter 5 Business-Level Strategy: Creating and Sustaining Competitive Advantages Chapter 6 Corporate-Level Strategy: Creating Value through Diversification Chapter 7 International Strategy: Creating Value in Global Markets Chapter 8 Entrepreneurial Strategy and Competitive Dynamics Part Three: Strategic Implementation Chapter 9 Strategic Control and Corporate Governance hapter 10 Creating Effective Organizational Designs Chapter 11 Strategic Leadership: Creating a Learning Organization and an Ethical Organization Chapter 12 Managing Innovation and Fostering Corporate Entrepreneurship Chapter 13 Analyzing Strategic Management Cases
Bibliographische Angaben
- Autoren: Gregory G. Dess , G. T. Lumpkin , Alan B. Eisner
- 2012, 6th Ed., 576 Seiten, Maße: 25,5 cm, Kartoniert (TB), Englisch
- Verlag: McGraw-Hill Higher Education
- ISBN-10: 0071317686
- ISBN-13: 9780071317689
Sprache:
Englisch
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