Strategic Management
Awareness and Change. With CourseMate and eBook Access Card
(Sprache: Englisch)
Bringing a sharp awareness of the turbulence of global business and change, Thompson, Scott and Martin present a comprehensive introduction to modern strategy. Secure your understanding of tomorrow's business world using this established yet forward-looking...
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Bringing a sharp awareness of the turbulence of global business and change, Thompson, Scott and Martin present a comprehensive introduction to modern strategy. Secure your understanding of tomorrow's business world using this established yet forward-looking textbook and its host of dynamic learning features.
Inhaltsverzeichnis zu „Strategic Management “
Part One Understanding Strategy1. What is strategy and who is involved?
2. The business model and the revenue model
3. Strategic purpose
Part Two Strategic Analysis and Positioning
4. The business environment and strategy
5. Resource-led strategy
6. The dynamics of competition
7. Culture and values
8. A summary of strategy frameworks
Part Three Strategic Decision Making
9. Strategy creation and planning
10. Strategic leadership, entrepreneurship and intrapreneurship
11. Strategic alternatives, strategy evaluation and strategy selection
Part Four Issues in Strategic Growth
12. Strategic control and measuring success
13. Issues in strategic and international growth
14. Failure, consolidation and recovery
Part Five Strategy Implementation and Strategic Management
15. Strategy implementation
16. Leading change
17. Managing strategy in the organisation
18. Final thoughts and reflections
Autoren-Porträt von John Thompson, Jonathan M. Scott, Martin Frank
Martin Frank, geboren 1950, lebt in Zürich. Er hat zahlreiche Romane und Erzählungen veröffentlicht.
Bibliographische Angaben
- Autoren: John Thompson , Jonathan M. Scott , Martin Frank
- 2014, 7th Ed., 736 Seiten, mit farbigen Abbildungen, Maße: 24,6 cm, Kartoniert (TB), Englisch
- Verlag: Cengage Learning EMEA
- ISBN-10: 1408064995
- ISBN-13: 9781408064993
Sprache:
Englisch
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