Strategic Management
(Sprache: Englisch)
Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout Strategic Management, 12e. Pearce and Robinson have retained high level of academic...
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Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout Strategic Management, 12e. Pearce and Robinson have retained high level of academic credibility and market-leading emphasis on strategic practice with this edition. This text continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. The 12th edition offers 30 cases with a mixture of small and large firms; start-ups and industry leaders; global and domestically focused companies; and service, retail, manufacturing, technology, and diversified activities. Pearce and Robinson continue to use a unique pedagogical model they created to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.
Inhaltsverzeichnis zu „Strategic Management “
Part One: Overview of Strategic Management
Chapter 1: Strategic Management
Part Two: Strategy Formulation
Chapter 2: Company Mission
Chapter 3: Corporate Social Responsibility and Business Ethics
Chapter 4: The External Environment
Chapter 5: The Global Environment
Chapter 6: Internal Analysis
Chapter 7: Long-Term Objectives and Strategies
Chapter 8: Business Strategy
Chapter 9: Multibusiness Strategy
Part Three: Strategy Implementation, Control, and Innovation
Chapter 10: Implementation
Chapter 11 Organizational Structure
Chapter 12: Leadership and Culture
Chapter 13: Strategic Control
Chapter 14: Innovation and Entrepreneurship
Part Four: Cases
Guide to Strategic Management Case Analysis
Autoren-Porträt von John Pearce, Richard Robinson
John Pearce (Wayne, PA) teaches at Villanova University.
Bibliographische Angaben
- Autoren: John Pearce , Richard Robinson
- 2010, 12. Auflage, Maße: 20,2 x 25,5 cm, Kartoniert (TB), Englisch
- Verlag: Mcgraw-Hill Publ.Comp.
- ISBN-10: 007128950X
- ISBN-13: 9780071289504
Sprache:
Englisch
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