Strategies in International Broadcasting
Communication Values Across Cultures
(Sprache: Englisch)
Humans' capacity to produce and distribute mediated messages acrossnational and cultural borders is increasing at an unprecedented rate. Whatcommon language do we have to understand intentions as we convey ourselvesthrough media? This study makes a case for...
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Humans' capacity to produce and distribute mediated messages across
national and cultural borders is increasing at an unprecedented rate. What
common language do we have to understand intentions as we convey ourselves
through media? This study makes a case for re-structuring how we
think about communication values by going behind the scenes with
journalists and editors at some of the world's most influential international
media outlets. A new set of value criteria are tested and applied in real-world
communication settings to provide a fuller vocabulary to describe the multifaceted
strategic decisions professional communicators make in preparing
messages for the consumption of others. This book is an invaluable resource
for broadcast professionals, academics, and aspiring communicators alike.
The value scheme presented herein can serve as a cornerstone of any
professional communication career.
Klappentext zu „Strategies in International Broadcasting “
Humans capacity to produce and distribute mediated messages across national and cultural borders is increasing at an unprecedented rate. What common language do we have to understand intentions as we convey ourselves through media? This study makes a case for re-structuring how we think about communication values by going behind the scenes with journalists and editors at some of the world's most influential international media outlets. A new set of value criteria are tested and applied in real-world communication settings to provide a fuller vocabulary to describe the multi-faceted strategic decisions professional communicators make in preparing messages for the consumption of others. This book is an invaluable resource for broadcast professionals, academics, and aspiring communicators alike. The value scheme presented herein can serve as a cornerstone of any professional communication career.
Autoren-Porträt von Brecken Ch. Swartz
Brecken Chinn Swartz Ph.D.is a Harvard-trained teacher, researcher, andcommunicator with a PhD in Communicationfrom the University of Maryland. She is thefounder and chair of the educational developmentnetwork HandReach and managingdirector of Sinolink LLC, an internationalcommunication consultancy. She currentlyteaches communication at the University ofMaryland and yoga at Greenbelt OmCommunity Yoga.
Bibliographische Angaben
- Autor: Brecken Ch. Swartz
- 2007, 260 Seiten, Maße: 17 x 24 cm, Kartoniert (TB), Englisch
- Verlag: VDM Verlag Dr. Müller
- ISBN-10: 3836421704
- ISBN-13: 9783836421706
Sprache:
Englisch
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