Strategy Analysis and Practice

Preface Guided Tour Acknowledgements Part One: An Introduction to Strategy 1. The Concept of Strategy 2. Strategy and Organisation Part Two: Economic Analysis for Strategic Decisions 3. The Microeconomics of Strategy 4. The Macroeconomics of Strategy 5. Industry Analysis and Competitive Strategy Part Three: Strategy Analysis 6. Competitive Strategy: the Analysis of Strategic Position 7. Competitive Strategy: the Analysis of Strategic Capability 8. Competitive Strategy: moving from theory to practice 9. Corporate Strategy: Adding Value in Multi-Business Firms 10. Corporate Strategy: Mergers, Acquisitions and Strategic Alliances 11. Global Strategies and International Advantage 12. Strategy in the New Economy Part Four: Strategy and Practice 13. Process Analysis for Strategic Decisions 14. Risk, Uncertainty and Strategy 15. Managing Strategic Change 16. Strategy and the Learning Organization 17. Corporate Governance Part Five: Strategy as System 18. Analysing and measuring strategic performance 19. Knowledge, information and innovation strategy 20. Total quality, customer value and process impacts 21. Managing business value as a system: value creation from a systems perspective Challenges in strategy: Final thoughts and Postscript These end of chapter cases feature in BOTH the text only and text and cases version and are 1-6 pages in length. 1. The Harder Hard Sell: The new challenges facing the advertising industry 2. Made in Japan: How Japan is competing with low-cost Chinese competitors 3. The Novotel Value Chain: How a hotel chain develops its competitive advantages 4. Mobile Telephone and the move from 2G to 3G: new technology in communications 5. Dell: analysing the supply chain 6. Brand extension with Jacuzzi: how firms such as Dior extend their product range 7. Stelios Haji Ioannou: Entrepreneurship at easyjet 8. Old Dogs, New tricks: the need for focus in large conglomerates 9. Disney: The battle for the Magic