Strategy of companies in the fitness industry
and factors influencing its formation
(Sprache: Englisch)
The purpose of this study was to study the mechanisms of the dependence of the formation of a company's strategy on the internal and external environment using the example of "Meteorite Group" (as a representative of the Vologda regional sector) and "Planet...
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The purpose of this study was to study the mechanisms of the dependence of the formation of a company's strategy on the internal and external environment using the example of "Meteorite Group" (as a representative of the Vologda regional sector) and "Planet Fitness" (as an international representative of the health and beauty (H&B) industry); analyze consumer behavior in the Russian market of H&B goods and services, identify factors that affect this industry and segmentation; show the difference in approaches to building a strategy at the regional (for example, "Meteorite Group" ) and industry ("Planet Fitness") levels. Target audience: engineering and scientific workers working in the health and beauty industry, university students, people interested in the issue of the strategy building mechanism.
Autoren-Porträt von Alexsandr Parushev
Parushev, AlexsandrAlexsandr V.Parushev PhD (Business Administration), MBA, Director of the company "Meteorite Group"
Bibliographische Angaben
- Autor: Alexsandr Parushev
- 2019, 256 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6200453969
- ISBN-13: 9786200453969
Sprache:
Englisch
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