Strategy & The Business Landscape
(Sprache: Englisch)
"Strategy and the Business Landscape: Core Concepts" offers a contemporary yet historically grounded perspective on the field of strategy. Pankaj Ghemawat in association with David. J. Collins, Jan W. Rivkin, and Gary P. Pisano, provides firm-centered and...
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"Strategy and the Business Landscape: Core Concepts" offers a contemporary yet historically grounded perspective on the field of strategy. Pankaj Ghemawat in association with David. J. Collins, Jan W. Rivkin, and Gary P. Pisano, provides firm-centered and value-based logic to bridge some of the great debates about strategy today. Always practical, while still rigorous, key concepts are laid out succinctly and illustrated with rich examples, often drawn from the author team's rich professional experience.
This text represents the core concepts of Harvard's required Competition and Strategy course offered at the Harvard Business School.
Inhaltsverzeichnis zu „Strategy & The Business Landscape “
Chapter 1. The Origins of Strategy Chapter 2. Mapping the Business Landscape Chapter 3. Creating Competitive Advantage Chapter 4. Anticipating Competitive Dynamics Chapter 5. Sustaining Superior Performance Chapter 6. Choosing Corporate Scope Chapter 7. Developing a Global Strategy
Autoren-Porträt von Pankaj Ghemawat
Pankaj Ghemawat is the Anselmo Rubiralta Professor of Global Strategy at IESE Business School in Barcelona. He is the author of five books and many articles in both academic journals as well as the popular press.
Bibliographische Angaben
- Autor: Pankaj Ghemawat
- 2009, 3rd, rev.ed., 192 Seiten, Maße: 17,9 x 23,1 cm, Kartoniert (TB), Englisch
- Verlag: PEV
- ISBN-10: 0132457202
- ISBN-13: 9780132457200
Sprache:
Englisch
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