Sway: The Irresistable Pull of Irrational Behavior
(Sprache: Englisch)
Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, reveal the hidden psychological forces that drive irrational behavior.
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Produktinformationen zu „Sway: The Irresistable Pull of Irrational Behavior “
Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, reveal the hidden psychological forces that drive irrational behavior.
Klappentext zu „Sway: The Irresistable Pull of Irrational Behavior “
A journey into the hidden psychological influences that derail our decision-making. Why is it so difficult to end a doomed relationship? Why do we listen to advice just because it came from someone "important"? Why are we more likely to fall in love whenthere's danger involved? Here, organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer these questions and more. Drawing on research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals forces that influence every aspect of our personal and business lives, including loss aversion, the diagnosis bias, and the "chameleon effect". The Brafmans not only uncover rational explanations for a wide variety of irrational behaviors, but also point readers toward ways to avoid succumbing to their pull.Explores the ongoing psychological forces that sabotage rational behavior in our personal and business lives, revealing how such factors as loss aversion, commitment, and the diagnosis bias distort logical thought.
Autoren-Porträt von Ori Brafman, Rom Brafman
Rom Brafman ist promovierter Psychologe mit privater Praxis in Palo Alto, Kalifornien. Ori Brafman ist Unternehmensberater und befasst sich insbesondere mit der inneren Organisation von Unternehmen. Er lebt in San Francisco.
Bibliographische Angaben
- Autoren: Ori Brafman , Rom Brafman
- 2008, XIII, 206 Seiten, Maße: 15,4 x 21,7 cm, Gebunden, Englisch
- Verlag: B&T
- ISBN-10: 0385524382
- ISBN-13: 9780385524384
- Erscheinungsdatum: 02.07.2008
Sprache:
Englisch
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