Take Stock of Your Assets
Assessing Experiences and Motivational Behaviors of Museum Volunteers and Members
(Sprache: Englisch)
Adopting commercial marketing strategies still pose obstacles for many museum administrators today. While increasing competition for funding, volunteers, members, and visitors is omnipresent in the daily museum environment, museum professionals need to...
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Adopting commercial marketing strategies still pose obstacles for many museum administrators today. While increasing competition for funding, volunteers, members, and visitors is omnipresent in the daily museum environment, museum professionals need to rethink their position in the non-profit sector to stay in the game. This book discusses the reasons for applying business-like approaches in the museum world and how market research plays a pivotal role in the advancement of museums. Further, this book provides insight into the concepts, definitions, and measures of non-profit markets, volunteerism, museum markets, and member markets. This book features a case study that seeks to determine which factors affect a positive experience for museum volunteers and members. The outcomes of this study are used to make recommendations for the improvement of the visitor's museum experience and ultimately, recruit and retain volunteers, members, and visitors.
This book is an important reading for those in the following areas of industry: Non-profit management and consulting, volunteer management, museum administration, marketing, and tourism.
Klappentext zu „Take Stock of Your Assets “
Adopting commercial marketing strategies still pose obstacles for many museum administrators today. While increasing competition for funding, volunteers, members, and visitors is omnipresent in the daily museum environment, museum professionals need to rethink their position in the non-profit sector to stay in the game. This book discusses the reasons for applying business-like approaches in the museum world and how market research plays a pivotal role in the advancement of museums. Further, this book provides insight into the concepts, definitions, and measures of non-profit markets, volunteerism, museum markets, and member markets. This book features a case study that seeks to determine which factors affect a positive experience for museum volunteers and members. The outcomes of this study are used to make recommendations for the improvement of the visitor s museum experience and ultimately, recruit and retain volunteers, members, and visitors.This book is an important readingfor those in the following areas of industry: Non-profit management and consulting, volunteer management, museum administration, marketing, and tourism.
Autoren-Porträt von Valeska Wittek
Valeska Wittek, M.S. Parks, Recreation and Tourism Management, North Carolina State University. Director of Development and Marketing at Boys & Girls Clubs, Raleigh, North Carolina.
Bibliographische Angaben
- Autor: Valeska Wittek
- 2008, 56 Seiten, Maße: 17 x 24 cm, Kartoniert (TB), Englisch
- Verlag: VDM Verlag Dr. Müller
- ISBN-10: 3836435837
- ISBN-13: 9783836435833
Sprache:
Englisch
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