Tell to Win
(Sprache: Englisch)
Success is won by creating compelling stories that have the power to move people. If you can't tell it, you can't sell it. This book tells you how to do both. It shows how to craft, deliver and own a story that is capable of turning others into viral advocates for your goal.
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Success is won by creating compelling stories that have the power to move people. If you can't tell it, you can't sell it. This book tells you how to do both. It shows how to craft, deliver and own a story that is capable of turning others into viral advocates for your goal.
Autoren-Porträt von Peter Guber
Peter Guber has had an extraordinarily varied and successful career, serving as Studio Chief at Columbia Pictures; CEO of Polygram Entertainment; Chairman and CEO of Sony Pictures; and Chairman and CEO of his current venture, Mandalay Entertainment Group, behind the recently Oscar nominated The Kids Are All Right. Among the award-winning films he has produced or executive produced (which have garnered more than 50 Oscar nominations) are The Color Purple, Batman, and Rain Man. Guber oversees one of the largest combinations of professional baseball teams and venues nationwide, is also a professor at UCLA and a contributor to Harvard Business Review.
Bibliographische Angaben
- Autor: Peter Guber
- 2011, Maße: 25,3 x 2,7 cm, Gebunden, Englisch
- Verlag: Profile Books
- ISBN-10: 1846685567
- ISBN-13: 9781846685569
Sprache:
Englisch
Rezension zu „Tell to Win “
"'Peter Guber demonstrates that telling purposeful stories is the best way to persuade, motivate, and convince who you want to do what you need.' - President Bill Clinton 'Whether you're running a business or navigating a career, Tell to Win is the ultimate guide to enlisting the power of narrative to do good and do well.' - Daniel Pink, bestselling author of Drive 'Wonderful... part business text, part entertainment memoir... the book is crammed with entertaining examples' - Philip Delves Broughton, FT 'If anyone knows how to survive in business, it's Peter. This book is a manual for that. It gives you the two keys to success - first, everything starts with a good story, and second, don't drop names (actually Frank Sinatra told me that),' - George Clooney"
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