Textbook of Consumerism
Marketing Concept
(Sprache: Englisch)
Consumerism is a cultural model that promotes the aquisition of goods, and especially the purchase of goods, as a vehicle for personal satisfaction and economic stimulation. Consumerism is often confused with capitalism but the latter is an economic system,...
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Consumerism is a cultural model that promotes the aquisition of goods, and especially the purchase of goods, as a vehicle for personal satisfaction and economic stimulation. Consumerism is often confused with capitalism but the latter is an economic system, while the former is a pervasive cultural attitude. The noun consumerism refers to the theory that spending money and consuming goods is good for the economy. Opponents of consumerism suggest simple living is a more sustainable lifestyle and better for the environment.
Autoren-Porträt von Manimozhi Duraimanickam
Duraimanickam, ManimozhiDr.(Mrs.) K.Manimozhi, Professor, Dept.of Resource Management, Avinashilingam Deemed University, Coimbatore, India. 26 years of teaching and 31 years of Research Experience. Guided 20 M.Sc and 2 M.Phil and 2 Ph.D. and guiding 3 Ph.D, Published 24 articles,23 proceedings, 9 books,10 booklets 6 chapters. Completed 4 projects. Received 6 awards
Bibliographische Angaben
- Autor: Manimozhi Duraimanickam
- 2018, 328 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6139910773
- ISBN-13: 9786139910779
Sprache:
Englisch
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