The Art of the App Store: The Business of Apple Development
(Sprache: Englisch)
A unique behind-the-scenes look at what makes an application succeed in the App Store With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a...
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A unique behind-the-scenes look at what makes an application succeed in the App Store With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular--and profitable--application. From knowing your customer to to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share... to name a few.
Coverage includes:
* Setting Your Goals, Costs, and Expectations * Researching the App Store Market * Knowing Your Customer * Plotting the Stages of Development * Guidelines and Expectations for Developing Your App * Creating Free and Freemium Apps * Creating Paid and Premium Apps * Adopting Apple's Approach * Riding the Social Networking Wave * Feedback, Maintaining, and Scaling Open the vault to App Store success with this indispensable guide! makes an application succeed in the App Store With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular--and profitable--application. From knowing your customer to to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share... to name a few.
Coverage includes:
* Setting Your Goals, Costs, and Expectations * Researching the App Store Market * Knowing Your Customer * Plotting the Stages of Development * Guidelines and Expectations for Developing Your App * Creating Free and Freemium Apps * Creating Paid and Premium Apps * Adopting Apple's Approach * Riding the Social Networking Wave * Feedback, Maintaining, and Scaling Open the vault to App Store
Coverage includes:
* Setting Your Goals, Costs, and Expectations * Researching the App Store Market * Knowing Your Customer * Plotting the Stages of Development * Guidelines and Expectations for Developing Your App * Creating Free and Freemium Apps * Creating Paid and Premium Apps * Adopting Apple's Approach * Riding the Social Networking Wave * Feedback, Maintaining, and Scaling Open the vault to App Store success with this indispensable guide! makes an application succeed in the App Store With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular--and profitable--application. From knowing your customer to to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share... to name a few.
Coverage includes:
* Setting Your Goals, Costs, and Expectations * Researching the App Store Market * Knowing Your Customer * Plotting the Stages of Development * Guidelines and Expectations for Developing Your App * Creating Free and Freemium Apps * Creating Paid and Premium Apps * Adopting Apple's Approach * Riding the Social Networking Wave * Feedback, Maintaining, and Scaling Open the vault to App Store
Your one-stop shop for planning, creating, marketing, and maintaining your applications It takes more than a great idea to succeed at iPhone and iPad app development.This indispensible guide provides an in-depth look into the perils and potential of the iPhone and iPad app landscape. The Art of the App Store presents tried and tested methods for competitive research, findingyour niche, understanding customer expectations, setting goals and milestones, and managing app development from concept to post-launch. You will find guidelines for developing and pricing your app using the most up-to-date trends, a plan for viral marketing using social networks, metric tracking, taking advantage of feedback, and much more.
The Art of the App Store:
- Shows how the App Store has evolved and how to take advantage of the changes
- Helps you identify potential costs and decide where to invest your time and money
- Analyzes successful and unsuccessful apps, examines existing niches, andshows how to create successful hybrids
- Compares the risks and rewards of free, freemium, and premium apps
- Explains how to advertise and market your free and lite apps
- Offers tried-and-true advice on marketing your apps through social networks
- Demonstrates post-launch update strategies to maintain app awareness
Wrox books are crafted to make learning programming languages and technologies easier than you think, providing a structured, tutorial format that will guide you through all the techniques involved.ing social networks, metric tracking, taking advantage of feedback, and much more.
The Art of the App Store:
- Shows how the App Store has evolved and how to take advantage of the changes
- Helps you identify potential costs and decide where to invest your time and money
- Analyzes successful and unsuccessful apps,
The Art of the App Store:
- Shows how the App Store has evolved and how to take advantage of the changes
- Helps you identify potential costs and decide where to invest your time and money
- Analyzes successful and unsuccessful apps, examines existing niches, andshows how to create successful hybrids
- Compares the risks and rewards of free, freemium, and premium apps
- Explains how to advertise and market your free and lite apps
- Offers tried-and-true advice on marketing your apps through social networks
- Demonstrates post-launch update strategies to maintain app awareness
Wrox books are crafted to make learning programming languages and technologies easier than you think, providing a structured, tutorial format that will guide you through all the techniques involved.ing social networks, metric tracking, taking advantage of feedback, and much more.
The Art of the App Store:
- Shows how the App Store has evolved and how to take advantage of the changes
- Helps you identify potential costs and decide where to invest your time and money
- Analyzes successful and unsuccessful apps,
Inhaltsverzeichnis zu „The Art of the App Store: The Business of Apple Development “
Introduction xvChapter 1: A Brief History of Time in the App Store 1Time in a Table 1The Early App Store 5Novel Uses of the Touch Screen 6Simplicity Succeeds While Complexity Fails 8The Modern App Store 9The Slow March Toward Complex Apps 10How Niches Have Changed from the Early App Store 10Summary 11Chapter 2: Setting Your Goals, Costs, and Expectations 13Confronting the "Hero Inventor" Syndrome 13Benefitting by Doing It Yourself 14Outsourcing 15Avoiding the Pitfalls of Going It Alone 20Considering Your Fundamental Costs 23Programming 24Factoring in UI/UX for Game/App Design 25Factoring in Art Design 26Considering Your Optional Costs 26Audio Costs 26Special Effects Costs 27Localization for Foreign Markets 27Quality Assurance/Testing 28Public Relations and Marketing 29Advertising Costs 30Managing Your Expectations 31The App Store as a Crowded Zoo 31Planning for Cost Overruns 32Scheduling with an Iron Fist 32Summary 32Chapter 3: Researching the App Store Market 33Examining the Numbers and Trends 33Making Decisions Based on Research 36Opportunity Size: Is There a Hole in the Market? 37Choosing Your Niche 38Perform Due Diligence Early 39Summary Decisions 40Analyzing Successful Apps 41Exploring Popular Features 48Exploring Visual Styles 49Exploring Social Integration 50Exploring the iPhone Hall of Fame 51Avoiding Pesky Ego Traps 51Game Concepts: Old versus New 53Analyzing Unsuccessful Apps 55Learning from Other People's Mistakes 57Learning from Other People's Complaints 58Mixing and Matching 59Borrowing Style and Functionality from MainstreamApplications/Games (the Picasso Way) 59Pulling Out Successful Features for a Twist 60Summary 60Chapter 4: Knowing Your Customer 63Understanding App Store Demographics 64Casual and Traditional Gaming Pillars 65iPhone Casual versus Traditional Casual 68Meeting Your Customer's Expectations 68Visual and Graphical Expectations 69Gameplay and Feature Set Expectations 69Competitive Feedback Research 91Summary 91Chapter 5: Plotting the
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Stages of Development 93Leadership and Your Team 94Assumptions about Your Role 95Your Starting Lineup 95A Controlling Idea to Kick Things Off 98Concept through Release 100Maximizing Your App through Agile Development 101Planning -- Envisioning Your Vision 104Scheduling 107Production and Stages of Development 115Coordinating Marketing 119Summary 121Chapter 6: Guidelines and Expectations for Developing Your App 123Potential Risk and Reward 124Paid Apps Are Seen as WYSIWYG 124What Incentives Can You Provide When Sales Dwindle? 124Are You Planning on In-App Purchases? 124Can You Go Free? 125Like Winning the Lottery 125Revenue Like a Rollercoaster 126App Store Business Models 127Free Apps 127Paid App Revenue Models and Price Expectations 129Creating for a Multitasking World 132Understanding the Effects of Multitasking on the Brain 133Seeing the Phone as the Ultimate Multitasking Tool 133The Half-Second Window 133Understanding Typical User Tendencies with Touch Screens 134Building Initial Interactions That Meet the"Half-Second Window" 134Depicting the Physical World 136Using Physical Metaphors to Delight Your Audience 136Designer/Branding Exercise:Creating Metaphors for Your App 139Utilizing Physical Forces: Gravity, Weather, Objects 143The Importance of Sound in Physical Metaphors 144Summary 144Chapter 7: Creating Free and Freemium Apps 145App Revenue Terminology 146Microtransaction 146Downloadable Content (DLC) 146Free App 148Freemium App 148In-App Purchase 149Free-to-Play App (F2P) 149Lite App 149Long Tail Strategy 150Business Reasons behind Revenue Models 150Free App Considerations 150Freemium App Considerations 151Lite App Considerations 153Considering Risks and Rewards 155Free Apps 155'Freemium Apps 156Lite Apps 156Minimizing Risk for Any App 157How to Succeed with a Free App 157Free Apps 157Lite Apps 160Supporting Your App with Ads 165How to Succeed with a Freemium App 168Microtransactions and the Long Tail 169Viable Ways to Monetize 170Implementing a Virtual Currency System 172Succeeding with the Freemium Model 176Summary 176Chapter 8: Creating Paid and Premium Apps 177Business Reasons behind Revenue Models 178Two Types of Paid Apps 178Entertainment versus Practicality or Education inPrice Point Determination 179Non-Premium Paid App Considerations 180Premium Paid App Considerations 181Considering Risks and Rewards 183Non-Premium Paid Apps 183Premium Paid Apps 184How to Succeed with Paid Apps 184The Paid App Mentality 184Integrating Your Lite Version 187Adding In-App Purchases 192Summary 193Chapter 9: Adopting Apple's Approach 195Infusing an Insane Amount of Care 196Treating User Experience as King 197The Little Things Matter... More Than You Think 200Value-Added Benefits (Go Farther Than You Think You Should) 202Customer as King 203Adapting Apps to iPad 204Case Study: Tapbots 206High-Contrast Branding 206Refined, Responsive, Simplistic Interface 207No Transitions 208Standard Conventions 208Summary 209Chapter 10: Riding the Social Networking Wave 211Fostering the Ultimate Viral Marketing: Social Networks 212Integrating In-App Networks 212Building Achievements, Medals, Badges, and Other Rewards 218Taking Cues from Facebook 219Everything Is More Fun with Friends 220It's All about Metrics -- Tweak Values Early and Often 220Ignoring Facebook Conventions 222Waiting Is Not Fun 223No Forced Friends, Please 223Rewarding Users for Promoting Your App 224Gifting with Virtual Objects, Free Stuff 224Providing Users with a Sense of Community 227Social Interaction as Features 227Features versus Extras 228Setting the Stage for Users to Compete 228Providing the Tools for Users to Connect 232Implementing Facebook Connect and Twitter 232Fostering Your In-App User Community 234Maximizing Viral Channels 235Summary 240Chapter 11: Feedback, Maintaining, and Sc aling 243Evaluating Feedback 244Soft Launch Preparation 244Main Launch Feedback 245Taking the Good and the Bad 246Converting Data into Actionables 247Maintenance Isn't Just Fixing, It's Marketing 250Customer Support Is Key 250Timely Updates 253Scaling 253Releasing New Content 253Building for Other Platforms 254The Future of Your App 254Summary 256Appendix A: Reading List of Recommended Books 257App Development 257Business and Project Management 257iOS Programming 258Design and Art 258Marketing 258Creativity and Inspiration 259Appendix B: Online Resources 261Research and Metrics 261App Store Metrics and Rankings 261App Usage and Engagement Metrics 262Website Metrics and SEO 262Planning and Communicating 263Outsourcing 263Project Management 263E-Mail, Video Conferencing, Chat, and Screen Sharing 265Developing 265iOS Development 265Social Game Solutions 266Brainstorming and Prototyping 267Documentation 268Cross-Platform Development 268Royalty-Free Audio 269Marketing 269App News and Review Sites 269Ad Networks and Affiliates 270Award Sites 271Press Release Submission 271E-Mail Marketing 272Full-Featured Marketing Solutions 272Social Media 272Customer Support 274Index 275
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Autoren-Porträt von Tyson McCann
Tyson McCann owns Nth Iterate, a game design and consulting company. As a freelance game design, social media, and user experience consultant, he has worked for major game companies including Sega, 3DO, the Tetris Company, Fisher-Price, and Funcom. His experience includes design and development on multiple iPhone apps, including a top-grossing, multiplayer game that can be found in the App Store Hall of Fame.
Bibliographische Angaben
- Autor: Tyson McCann
- 2011, 283 Seiten, Maße: 15,3 x 22,7 cm, Kartoniert (TB), Englisch
- Verlag: WROX
- ISBN-10: 0470952784
- ISBN-13: 9780470952788
Sprache:
Englisch
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