The Business of iPhone App Development
Making and Marketing Apps that Succeed
(Sprache: Englisch)
The phenomenal success of the iPhone and the iPod touch has ushered in a 'gold rush' for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving...
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The phenomenal success of the iPhone and the iPod touch has ushered in a 'gold rush' for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.
The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creators-perfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketer's perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!
The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creators-perfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketer's perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!
Klappentext zu „The Business of iPhone App Development “
The phenomenal success of the iPhone and the iPod touch has ushered in a gold rush for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creatorsperfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketers perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!
The Business of iPhone App Development is the book every iPhone and iPod touch developer NEEDS to own to maximize their chances for success on Apple's iTunes App Store. This is the only guide devoted just to the business aspects of developing great iPhone.
Inhaltsverzeichnis zu „The Business of iPhone App Development “
1: Seeing the Big Picture in a Crowded App Store Marketplace2: iPhone App Ideas & Competitive Research
3: Protecting Your Intellectual Property
4: Your iPhone App is Your Most Powerful Marketing Tool
5: Exploring New Business Models with In-App Purchase
6: Testing & Usability: Putting Your Best Foot Forward
7: Creating a Pre-Release Buzz
8: The App Store Submission Process
9: Increasing Awareness for Your iPhone App
10: Sustaining Momentum in the App Store
Autoren-Porträt von Dave Wooldridge, Michael Schneider
Current bio is available online at http://www.ebutterfly.com/company.
Bibliographische Angaben
- Autoren: Dave Wooldridge , Michael Schneider
- 2010, 1st ed., 408 Seiten, Maße: 19,1 x 23,5 cm, Kartoniert (TB), Englisch
- Verlag: Springer, Berlin
- ISBN-10: 1430227338
- ISBN-13: 9781430227335
Sprache:
Englisch
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