The case of the CoPTurkish company
Market Research
(Sprache: Englisch)
Market research is the process of determining the viability of a new service or product through research conducted directly with potential customers. This market research consists of study case about a business simulation where different turkish companies...
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Market research is the process of determining the viability of a new service or product through research conducted directly with potential customers. This market research consists of study case about a business simulation where different turkish companies compete in the same environment to acquire market share and revenues. The purpose of this report is study the real comprehension of the company named CoPTurkish and its market, the use of objective criteria for making decisions, such as financial ratios, and the use of managerial performance analysis.
Autoren-Porträt von Demet Taskan, Alejandro García-Jurado, Javier Pérez-Barea
Taskan, DemetDemet Taskan, Bozok University, Art History and Architecture Department,Turkey.García-Jurado, A. Universidad Loyola Andalucía. Business Management Department, Spain.Pérez-Barea, J.J. Universidad Loyola Andalucía. Business Management Department, Spain.
Bibliographische Angaben
- Autoren: Demet Taskan , Alejandro García-Jurado , Javier Pérez-Barea
- 56 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 620279433X
- ISBN-13: 9786202794336
Sprache:
Englisch
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