The Common Sense of Money and Investments

WHY INVEST?-A COMMON SENSE PROBLEM.
 
A Common Sense View of Money.
 
When to Enjoy the Fruits of Your Labor.
 
Legitimate Objectives of Thrift.
 
Outlets for Surplus Funds.
 
The Mind of the Small Inventor.
 
The Radical and His Bonds.
 
DONT'S FOR INVESTORS-AND A FEW AFFIRMATIONS.
 
Tests of a Safe Investment.
 
Why Not Get Rich Quick?
 
Investing Without Red Tape.
 
Investment Programs for Rich and Poor.
 
When to Switch from Stocks to Bonds.
 
How to Select an Honest Broker.
 
How to Detect a Security Charlatan.
 
Bucket Shops-and How to Keep Out of Them.
 
High Finance-and the Public Good.
 
Has the Day of Opportunities Passed?
 
A Formula for Effective Thrift.
 
FINANCIAL KNOWLEDGE AS A TOOL.
 
Secrets of the Financial Page.
 
Some Fallacies of the Investment Column.
 
The Story Behind the Figures in a Financial Report.
 
Soothsayers in Wall Street.
 
Half Truths About Wall Street Affairs.
 
Big Business Flirts with Virtue.
 
Lessons From the Lives of Field Marshals of Industry.
 
The Customer Buys the Plant.
 
Banks for the Impecunious.
 
"One Dollar Down And-."
 
Avoiding Bankruptcy in the Pantry.
 
Picking Your Employer and Your Job.
 
How to Turn Old Age from a Defeat Into a Triumph.
 
On the Alleged Root of All Evil.
 
Books as Stepping Stones to Business Success.
 
Appendix.
 
Bibliography.
 
Glossary.
 
Bond Yield Formula.
 
Bond Interest Table.
 
Table Showing Return on Dividend-Paying Stocks.
 
Index.

MERRYLE STANLEY RUKEYSER was one of the most respected market observers in America for more than six decades. His rise to prominence as a leading financial journalist began in 1920, when, at the age of 23, he was made Financial Editor of the New York Tribune. After a stint at the New York Evening Journal, he spent more than three decades as a nationally syndicated newspaper columnist. He is perhaps best remembered by today's investors for his regular guest appearances on "Wall Street Week With Louis Rukeyser" during the 1980s.