The Country of Origin Effect on Greek Consumers' Evaluation of Wine
(Sprache: Englisch)
The book investigates the Country of Origin (CoO) effect on Greek consumers' evaluation of wine. Special attention was paid to the socio-psychological factors behind social identities: consumer ethnocentrism (CE) and animosity. 160 surveys were collected...
Leider schon ausverkauft
versandkostenfrei
Buch
35.90 €
17 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
Produktdetails
Produktinformationen zu „The Country of Origin Effect on Greek Consumers' Evaluation of Wine “
Klappentext zu „The Country of Origin Effect on Greek Consumers' Evaluation of Wine “
The book investigates the Country of Origin (CoO) effect on Greek consumers' evaluation of wine. Special attention was paid to the socio-psychological factors behind social identities: consumer ethnocentrism (CE) and animosity. 160 surveys were collected and analyzed through SPSS. The findings of this research can motivate companies, seeking to go internationally, to consider/reconsider the role of sociopsychological factors on the perception of a specific CoO, as well as their effect on foreign product acceptance.
Bibliographische Angaben
- Autor: Cristin Cuflic
- 2018, 72 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6138348117
- ISBN-13: 9786138348115
Sprache:
Englisch
Kommentar zu "The Country of Origin Effect on Greek Consumers' Evaluation of Wine"
0 Gebrauchte Artikel zu „The Country of Origin Effect on Greek Consumers' Evaluation of Wine“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "The Country of Origin Effect on Greek Consumers' Evaluation of Wine".
Kommentar verfassen