The Do-It-Yourself Lobotomy
Open Your Mind to Greater Creative Thinking
(Sprache: Englisch)
An Adweek Book
Master the techniques that top companies use to spark creativity
In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising...
Master the techniques that top companies use to spark creativity
In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising...
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An Adweek BookMaster the techniques that top companies use to spark creativity
In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.
Inhaltsverzeichnis zu „The Do-It-Yourself Lobotomy “
PART I: WHAT DO GREAT IDEAS DO?Introduction
How This Book Works
The Rewards of a Great Idea
The Consequences of a Bad Idea
1. The First Real Chapter (Finally!)
PART II: UNDERSTANDING AND DEMYSTIFYING CREATIVITY
2. Creativity = Problem Solving
3. Change Your Thinking about Change
4. Creativity versus Talent
PART III: TOOLS FOR THE JOB OF THINKING CREATIVELY
5. Ask a Better Question
6. Ask the Question Early
7. 100 MPH Thinking: Thinking at the Speed of Enlightenment
8. 180¯o Thinking: A Tnereffid Way to Ideate
9. Intergalactic Thinking
10. Collaborate with Genius
11. Conceptual Solitaire
12. How to Put These Tools to Work
PART IV: DIMENSIONALIZING YOUR NEW CREATIVE TOOLS
13. Aids to Creativity
14. Accidental Genius
15. Stop Making Sense
16. Redefining the Acceptable Range
17. Selling Creative Ideas Requires Its Own Creativity
18. Mind Farming
19. Storming the Brain
20. The Five Greatest Barriers to Creativity
21. The Real Bibliography
22. Proceed with Passion
Afterword
Appendix
Acknowledgments
Index
Autoren-Porträt von Thomas Monahan
TOM MONAHAN, cofounder and former creative director of award-winning advertising agency Leonard/Monahan, is now President and Head Creativity Coach of Before and After, Inc., a leader in the field of applied creativity in business. His clients include AT&T, VIACOM, ABC Sports, The Wall Street Journal, McDonald's, Texas Instruments, Sears, and many others. Monahan is also a regular contributor to Communication Arts magazine. For more information please visit www.Do-It-YourselfLobotomy.com
Bibliographische Angaben
- Autor: Thomas Monahan
- 2002, 1. Auflage, 272 Seiten, mit Abbildungen, Maße: 15,7 x 23,5 cm, Gebunden, Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0471417424
- ISBN-13: 9780471417422
- Erscheinungsdatum: 06.03.2002
Sprache:
Englisch
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