The Effect of COVID-19 spread on Egyptian consumer behavior
(Sprache: Englisch)
This book attempts to investigate the effect of COVID-19 spread on Egyptian consumer behaviour. This was applied during the period from March 15, 2020, to July 15, 2020. A questionnaire-based survey was performed to collect data from (384) person (127 males...
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This book attempts to investigate the effect of COVID-19 spread on Egyptian consumer behaviour. This was applied during the period from March 15, 2020, to July 15, 2020. A questionnaire-based survey was performed to collect data from (384) person (127 males and 257 females), from different Governorates. The results indicate that consumer behaviour is affected by the spread of the coronavirus. The results also indicate that: There are no statistically significant differences between mean responses of the research sample about the effect of the spread of the Coronavirus on consumer behaviour attributable to (gender, Place of residence and age), and There are statistically significant differences between mean responses of the research sample about the effect of the spread of the Coronavirus on consumer behaviour attributable to (Marital status, qualification, Affiliation and Region).
Autoren-Porträt von Mahmoud Bakkar
Bakkar, Mahmoud- Assistant Lecturer, Department of Business Administration, Faculty of Commerce, Beni Suef University, Egypt.- Coordinator of the Faculty of Commerce of the unity of the organization and conferences.
Bibliographische Angaben
- Autor: Mahmoud Bakkar
- 52 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6202816449
- ISBN-13: 9786202816441
Sprache:
Englisch
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