The Essence of Who We Are
Communication Values as Indicators of Organizational Identity: A Method for Assessment and Its Application in a Case Study
(Sprache: Englisch)
Organizational Identity (OI) has traditionally been defined as those core, distinctive, and enduring features unique to an institution; however, advances in organizational research prompt a reconceptualization of OI in light of communication's role in...
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Organizational Identity (OI) has traditionally been defined as those core, distinctive, and enduring features unique to an institution; however, advances in organizational research prompt a reconceptualization of OI in light of communication's role in projecting and maintaining the modern organization's identity. This book offers a revised definition of OI emphasizing a company's communicated values as central to its identity. The author then develops and applies a method for OI assessment in a case study examining the first five years of a fledgling organization: The United Church of God, an International Association. Results of a longitudinal study indicate that United generally projects a similar value pattern from 1995-2000 with slight variation. Based on these results, three findings are advanced regarding United's OI. The implications of this study are addressed in terms of what they mean for United and for OI inquiry, in general.
Autoren-Porträt von Philip Jerold Aust, Philip J. Aust
Dr. Philip Aust is an Assistant Professor at Kennesaw StateUniversity. He has authored and co-authored articles published insuch journals as Communication Studies, Basic Communication CourseAnnual, and Communication Teacher. He regularly conductscommunication consultations for profit and non-profit Atlanta,Georgia-based companies.
Bibliographische Angaben
- Autoren: Philip Jerold Aust , Philip J. Aust
- 164 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: VDM Verlag Dr. Müller e.K.
- ISBN-10: 363902012X
- ISBN-13: 9783639020120
Sprache:
Englisch
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