The Future of Business (AISE)

PART 1: THE BUSINESS ENVIRONMENT. 1. Participating in the Dynamic Business Environment. 2. Understanding Evolving Economic Systems and Competition. 3. Making Ethical Decisions and Managing a Socially Responsible Business. Appendix: Understanding the Legal and Tax Environment. 4. Competing in the Global Marketplace. PART 2: BUSINESS OWNERSHIP. 5. Forms of Business Ownership. 6. Entrepreneurship: Starting and Managing Your Own Business. PART 3: BUSINESS MANAGEMENT. 7. Management and Leadership in Today's Organizations. 8. Designing Organizational Structures. 9. Managing Human Resources and Labor-Management Issues. 10. Motivating Employees and Creating Self-Managed Teams. 11. Achieving World-class Operations Management. PART 4: MARKETING MANAGEMENT. 12. Understanding the Customer and Creating Marketing Strategy. 13. Developing Quality Products at the Right Price. 14. Distributing Products in a Timely and Efficient Manner. 15. Using Integrated Marketing Communications to Promote Products. PART 5: TECHNOLOGY AND INFORMATION. 16. Using Technology to Manage Information. 17. Using Financial Information and Accounting. PART 6: FINANCE. 18. Understanding Money and Financial Institutions. 19. Managing the Firm's Finances. Appendix: Managing Risk and Insurance. 20. Understanding Securities and Securities Markets. Enrichment Chapter: Managing Your Personal Finances. Enrichment Chapter: Using the Internet for Business Success.

Carl McDaniel, Chairman of the marketing department at University of Texas at Arlington for 32 years. He has been an instructor for more than 40 years and is the recipient of several awards for outstanding teaching. McDaniel has also been a district sales manager for Southwestern Bell Telephone Company. Currently, he serves as a board member of the North Texas Higher Education Authority and is a member of the American Marketing Association, Academy of Marketing Science, Southern Marketing Association, Southwestern Marketing Association, and Western Marketing Association. In addition to Marketing, McDaniel has authored or co-authored over 50 textbooks, and his research has appeared in such publications as the Journal of Marketing, Journal of Business Research, Journal of the Academy of Marketing Science, and the California Management Review. McDaniel is co-owner of a marketing research firm and has been a consultant to the International Trade Centre.