The Handbook of Media Audiences

Notes on Contributors. Series Editor's Preface. Acknowledgments. Introduction (Virginia Nightingale). Part I Being Audiences. 1 Readers as Audiences (Wendy Griswold, Elizabeth Lenaghan, and Michelle Naffziger). 2 Listening for Listeners: The Work of Arranging How Listening Will Occur in Cultures of Recorded Sound (Jackie Cook). 3 Viewing (Shawn Shimpach). 4 Search and Social Media (Virginia Nightingale). 5 Spreadable Media: How Audiences Create Value and Meaning in a Networked Economy (Joshua Green and Henry Jenkins). 6 Going Mobile (Gerard Goggin). Part II Theorizing Audiences. 7 Audiences and Publics, Media and Public Spheres (Richard Butsch). 8 The Implied Audience of Communications Policy Making: Regulating Media in the Interests of Citizens and Consumers (Sonia Livingstone and Peter Lunt). 9 New Configurations of the Audience? The Challenges of User-Generated Content for Audience Theory and Media Participation (Nico Carpentier). 10 The Necessary Future of the Audience ... and How to Research It (Nick Couldry). 11 Reception (Cornel Sandvoss). 12 Affect Theory and Audience (Anna Gibbs). Part III Researching Audiences. 13 Toward a Branded Audience: On the Dialectic between Marketing and Consumer Agency (Adam Arvidsson). 14 Ratings and Audience Measurement (Philip M. Napoli). 15 Quantitative Audience Research: Embracing the Poor Relation (David Deacon and Emily Keightley). 16 Media Effects in Context (Brian O'Neill). 17 Cultivation Analysis and Media Violence (Andy Ruddock). 18 Creative and Visual Methods in Audience Research (Fatimah Awan and David Gauntlett). 19 Locating Media Ethnography (Patrick D. Murphy). Part IV Doing Audience Research. 20 Children's Media Cultures in Comparative Perspective (Sonia Livingstone and Kirsten Drotner). 21 Fan Cultures and Fan Communities (Kristina Busse and Jonathan Gray). 22 Beyond the Presumption of Identity? Ethnicities, Cultures, and Transnational Audiences (Mirca Madianou). 23 Participatory Vision: Watching Movies with

Virginia Nightingale held the position of Associate Professor with the School of Communication Arts at the University of Western Sydney until retiring in 2010. Now an independent scholar, her publications include Media and Audiences: New Perspectives (with Karen Ross, 2003) and Critical Perspectives: Media and Audiences (with Karen Ross, 2003), and New Media Worlds: Challenges for Convergence (ed. with Tim Dwyer, 2007).

This much needed volume provides the most up-to-date, cutting edge research and scholarship on one of the most researched but still little understood media concepts, that of 'the audience'. Virginia Nightingale has done an excellent job in bringing together a diverse body of contributors who write from various perspectives across medias and theories of audience. Essayists point to the ways in which our relationships with media are entwined with how we think about ourselves as citizens and architects of our own here and now, no longer simply in thrall to other people's versions of the world but creating our own.- Karen Ross, University of LiverpoolAt a time when our relations to media are in flux and established notions of audiences under question, this volume offers an invaluable guide to the state of our present knowledge, the questions we now need to ask, and the concepts and methods we can use to tackle them. Admirably comprehensive and with original contributions from leading scholars in the field this is a volume that everyone should have on their shelf.- Graham Murdock, Loughborough Univeristy